What is Full Stack Developer?


What is a Full Stack developer?

FULL STACK DEVELOPER is an engineer who works on both client-side and server-side software. This type of software developer works on the Full Stack of an application meaning Front End Technology, Back End Development Languages, Database, Server, API, and version Controlling Systems. Hence, the name “Full Stack” Developer.

Full stack developer translates user requirements into the overall architecture and implement the new systems. A Full-Stack Developer doesn’t necessarily master all technologies. However, the professional is expected to work on the client as well as server sides and understand what is going on when developing an application. He or she should have a genuine interest in all software technologies.

Stackoverflow Survey of Developer profiles

In this tutorial, you will learn more about-

Why do you need a Full-Stack Developer?

Here are some prominent reasons why you should hire a full stack development professional:

  • Full stack developer helps you to keep every part of the system running smoothly
  • Full stack developer can provide help to everyone in the team and greatly reduce the time and technical costs of team communication
  • If one person plays different roles, it saves your company’s personnel, infrastructure and operational cost

Skill sets required to become a Full Stack Developer

1) Front-end technology

Full stack developer should be master of essential front-end technologies like HTML5, CSS3, JavaScript. Knowledge of third-party libraries like jQuery, LESS, Angular and React JS is desirable

2) Development Languages

Full stack engineer should know at least one server-side programming languages like Java, Python, Ruby, .Net etc.

3) Database and cache

Knowledge of various DBMS technology is another important need of full stack developer. MySQL, MongoDB, Oracle, SQLServer are widely used for this purpose. Knowledge of caching mechanisms like varnish, Memcached, Redis is a plus.

4) Basic design ability

In order to become a successful full stack developer, the knowledge of designing is also recommended. Moreover, the person should know the principle of basic prototype design and UI /UX design.

5) Server

Exposure to handling Apache or nginx servers is desirable. A good background in Linux helps tremendously in administering servers.

6) Version control system (VCS)

A version control system allows full stack developers to keep track of all the changes made in the codebase. The knowledge of Git helps full stack developers to understand how to get the latest code, update parts of the code, make changes in other developer’s code without breaking things.

7) Working with API (REST & SOAP):

Knowledge of web services or API is also important for full stack developers. Knowledge of creations and consumption of REST and SOAP services is desirable.

Other Pieces of the Puzzle:

  1. Ability to write quality unit tests
  2. He or she should have a complete understanding of automated processes for building testing, document, and deploying it at scale
  3. An awareness of security concerns is important, as each layer has its own vulnerabilities
  4. Knowledge of Algorithms and data structures is also an essential need for professional full stack developers

What is a Software Stack? Which Stack should I learn?

Software stack is a collection of the programs which are used together to produce a specific result. It includes an operating system and its application. For example, a smartphone software stack includes OS along with the phone app, web browsers, and default applications.

The above list of skill sets for a full stack engineer could be daunting. You need to master a software stack based on your career goals, project and company requirement. Following is a list of popular software stacks.

Irrespective of the stack you choose, you will find similarities in the architecture and design patters across different stacksLAMP stack

LAMP is a widely used model for web service stacks. Its name “LAMP” is an acronym of four open-source components.

  • L= Linux: An open source operating system
  • A= Apache: Widely used web server software
  • M= MySQL: Popular open source database
  • P=PHP: Server-side open source scripting language

These above-discussed components, supporting one another. Many popular websites and web applications run on LAMP stack, Example: Facebook.

MERN stack

MERN is a collection of JavaScript-based technologies:

  • M=MongoDB: Popular NoSQL database
  • E=Express: Light and portable web program framework
  • R=React: A javascript library for building user interfaces
  • N=Node.js: A server-side JavaScript run time

This stack currently in the huge demand as it is widely used to develop web applications.

MEAN stack

MEAN Stack Application Development is witnessing a growing trend in usage. MEAN is an abbreviation of:

  • M = MongoDB: nosql Database
  • E = Express: Easy to use light and portable web program framework
  • A = Angular.js: Robust framework for developing HTML5 and JavaScript- web programs
  • N = Node.is: a server-side JavaScript run time

What does a Full Stack Developer do?

As a full stack developer, you may be involved in following activities:

  • Translate user requirements into the overall architecture and implementation of new systems
  • Manage Project and coordinate with the Client
  • Write backend code in Ruby, Python, Java, PHP languages
  • Writing optimized front end code HTML and JavaScript
  • Understand, create and debug database related queries
  • Create test code to validate the applicaition against client requirement.
  • Monitor the performance of web applications & infrastructure
  • Troubleshooting web application with a fast and accurate a resolution

Full Stack Developer Salary

As a FULL STACK DEVELOPER, you are likely to earn$112000 per year.

In this UK, the salary range is £40,000 – £70,000

Myths about the Full Stack Engineer

Myth: Full stack developer is writing all types of code themselves.

Fact: He or she might know different technologies but not writing each code.

Myth: Write both frontend and backend codes.

Some full stack developers might code entire websites if they are working as a freelancer. But this its not a given that they mandatorily write both front and backend code.

Full Stack Developer is “jack of all trade, master on none”.

No, FSD is master of a few stacks and comfortable with the rest. In fact working as a Full stack engineer gives you a 360 degree view into different components that make a software product successful. Due to this awareness, a Full Stack Developer can rapidly create a prototype compared to a backend or frontend engineer. Their viewpoints on product design and architecture are very pointed and helpful.

Myth: You can’t become full stack developer if you work for an Outsourcing company

It is a mind-set, not a position. In order to become full stack developer all, you need a right combination of technical knowledge.


  • A full-stack web developer is a technology expert who can work on both in the front end & back-end of any application.
  • Full stack developer helps you to keep every part of the system running smoothly.
  • Skill sets required to become a Full Stack Developer are Front-end technology, Development Languages, Database, Basic design ability, Server, Working with API and version control systems.
  • Software stack is a collection of the programs which are used together to produce a specific result.
  • LAMP stands for Linux, Apache, MYSQL, and PHP.
  • MERN is full form of MongoDB, Express, React, Node.js.
  • MEAN stand for MongoDB, Express, Angular.js and Node.js.
  • FULL STACK DEVELOPER can earn up to $112000 per year.
  • The biggest myth about Full stack developers is that they are writing all types of code themselves which is not true.


10 Easy Steps to Learn Digital Marketing


Want to know the right Digital Marketing Tutorial for you?

Not being able to differentiate terms like SEO, SMO, PPC, AdWords, CTR, Analytics, etc? – Then this article is just personalized for you.

I will let you know the available Digital Marketing Tutorials befits with your needs, plus, help you understand noticeable idiosyncrasies of all the integrated online marketing services, used to pull in, engage and convert prospects.

Digital marketing uses multiple channels such as Search Engine Optimization (SEO), content marketing, Social Media Optimization (SMO), Paid Advertising, Email Marketing to help brands connect with target audiences and accomplish the marketing goals in real time.

According to Salesforce, 75% Of Total Marketing Budget Will Go To Digital Marketing.

Digital Marketing is being ubiquitous; billions of advertising dollars spent on traditional channels are as of now moving to Digital Marketing Channels and this trend will keep on increasing.

There are different Digital Marketing Components that you need to pay heed upon and learn while designing a digital marketing campaign- Digital Vidya Digital Marketing Tutorial aids you to do this in the most efficient way possible.

“Inspiration is the most important part of our digital strategy.” – Paull Young

Before digging deep and understanding how Digital Marketing Tutorial empowers you to be a certified Digital Marketing Professional, let us understand what digital marketing tutorial is- 

What is a Digital Marketing Tutorial?

  • Digital Marketing Tutorial can be understood as a well-customized Digital Marketing & Analytics training program that helps professionals, entrepreneurs and corporations learn all the components of Digital Marketing to their advantages.
  • Online Digital Marketing training programs are run by Google & Microsoft certified trainers that not only enlightens you about DM but also empower you to run DM campaigns that are as per market trend and result driven.
  • Digital Marketing helps DM professionals learn DM skills that are pertinent to industry and hence helps them enjoy better DM career opportunities and also guides them to know how to do Digital Marketing for their business.

Digital Marketing Tutorial incorporates different components and you can enroll for those as per your specific requirements.  

Components of a Digital Marketing Tutorial 

1. SEO Tutorial

SEO  Tutorial

Through SEO course, you can learn how to get traffic from the free, paid, editorial, organic, or natural search result pages of the search engines.

SEO is the name given to the practices that endeavours to enhance search engine rankings of websites and WebPages. SEO incorporates practices that may target all kinds of searches including local search, organic search, image search, news search and video search engines.

By utilizing a sound SEO methodology, you will enable your site to position higher in SERPs in the buying process or when prospects search for something related to your site.

What SEO Tutorial Includes

  1. History of Search & Introduction to SEO
  2. On page best practices
  3. keyword research and competitive analysis
  4. SEO friendly design and architecture
  5. Technical website optimization
  6. Link building
  7. Social, local, Mobile (SoLoMo) SEO strategies
  8. SEO site audit
  9. Algorithm updates
  10. SEO Tracking
  11. The Future of SEO
  12. SEO Career paths

2. Social Media Marketing Tutorial

The booming prevalence of Social networks has turned Social Media Marketing into word-of-mouth marketing, which is must to ensure the effective online branding of E-businesses.

Motivating individuals to interact with you online in the social field helps you spread the news about what your business stands for, and how it is different from your competitors.

According to most of the Digital Marketing Tutorial PDFs, a digital marketing strategy that adeptly integrates its Social Media Marketing with SEO guarantees a better online presence for the business.

  • Officially, SMO and SEO belong to two different teams, yet Social Media Advertisers should be more educated on the SEO strategist’s motivation so that the SEO technique can run as an inseparable unit with brand promotion on social networks.
  • SEO strategists to need to know how to function with Social Media Advertisers keeping in mind the end goal to get the social signs it needs to ensure their organization positions high in online searches.

Learn How to Start Social Media Marketing

  1. Choose your social network
  2. Fill your profile details accurately, making sure to stack in your keywords
  3. Find your social voice and tone
  4. Pick your posting technique – how regularly, when, and what sort of substance
  5. Analyze and test your social media strategy and outcomes
  6. Automate and engage audiences

Optimizing your social media marketing campaign for mobiles and emphasizing on human experiences are other important tips included in SMM tutorial.

What Social Media Marketing Tutorial Includes

  1. Why care about Social Media
  2. Demystifying community building on Facebook
  3. Creating a Social media marketing strategy
  4. Using Social media for B2B Lead generation and personal branding
  5. Measuring ROI of Social media campaigns 

3. Content Marketing Tutorial

Content Marketing Tutorial

Content marketing focuses on making and promoting important, applicable, and steady content to draw in and retain your target audiences. Content, as an important type of digital marketing practice, influences prospects, drives traffic, ensures conversions and boost sales. 

Different Channels Covered in Content Marketing Tutorial

  • Blogs
  • Online journals
  • Podcasts
  • Social Media Sites
  • Video
  • Article Sites, etc.

Content Marketing Tutorial Goals

Content is one of the most important factors that play a most significant role in all digital marketing strategies and some of the content marketing goals are

  • Brand awareness
  • Engagement
  • Lead generation
  • Lead nurturing
  • Sales
  • Customer evangelism
  • Customer retention and loyalty
  • Up-selling and cross-selling, etc.

Along with these content marketing goals, there can be goals of your audiences that the tutorial will help you learn how to identify before creating content for them. 

Learn How to Start Content Marketing

  1. First, you need to know the reason behind starting content marketing, as realizing reason and intention behind a content marketing campaign is critical for its success.
  2. Then, you need to pay heed upon clients and prospects you need. Know how your prospects “act”, what they need, and how they will utilize your content.
  3. Now, it is the right time to organize your content and look at the best content channels and related formats. You need to know the diverse content formats and channels your target people utilize.
  4. You need to ensure that your content is engaging. It is important to align your content as per the sorts of channels you think that it will be best gotten by your audiences.
  5. Now, it is the right time to ensure that the content is found and consumed. Do promotion and involve in engaging your audience.
  6. You need to attempt diverse sorts of content, check analytics, and continuously adapt as per the latest trends.
  7. Finally, you need to test and measure the success of your content marketing and optimize it consistently.
  8. Keep some content marketing steps handy to ensure consistent success.

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.Amrita Sahasrabudhe, Strategic Marketing Leader 

4. Email Marketing Tutorial

Email Marketing Tutorial

In its broadest sense, Email marketing incorporates each email sent to a customer or potential customer. Email marketing typically includes utilizing email to ask for business, send ads, or request deals.

Any email correspondence can be considered as email marketing on the off chance that it ensures brand recognition and trust building.

Email marketing tutorial helps you learn how to keep up an email list that has been segmented as per a few variables including spending habits, response time, user’s likes and dislikes, etc. Some of the most useful email-marketing tools are MailChimp, Constant Contact, and My Emma.

Channels of Email Marketing Covered in Email Marketing Tutorial

  1. Email newsletter
  2. Dedicated Emails
  3. Digests
  4. Sponsorship Emails
  5. Lead Nurturing
  6. Transactional Emails

Email Marketing Tutorial Syllabus

  • How to ensure deliverability of your emails
  • How to create effective Email Content
  • Learn to acquire customers using Email Marketing
  • Effectively using creative in Email communication
  • Nurturing and automation
  • Resources to situational analysis and progressive updates 

5. Mobile Marketing Tutorial

Digital Marketing Tutorial Mobile Marketing

Mobile Marketing Tutorial

According to best Digital Marketing Tutorials, in this Smartphone era, mobile marketing is one of the most conversion oriented marketing channels. It lets you target customers with personalized, time and location sensitive promotions that advertise your products and services. 

Mobile Marketing Tutorial Covers

  • SMS messaging (text messaging), which is one of the most common mobile marketing delivery channels. Know here how to do SMS marketing.
  • Search engine marketing that comes second and display-based campaigns that come third as top SMS marketing channels.
  • Location-based Service (LBS), which helps you target customers as per their location by sending marketing messages.
  • Augmented reality mobile campaigns, which help you promote your business and product through location-specific information that overlays users’ phone display.
  • 2D barcodes that scan vertically and horizontally with equal competency and helps you include more information. A mobile user scans the barcodes to access related information.
  • GPS messaging, which helps you send location-specific messages that the user automatically picks up when he comes in that geolocation range. 

Learn Different Ways to Drive Conversions via Mobile Marketing

  • Optimize for micro-moments
  • Use QR codes to streamline the user experience
  • Use Hyperlocal marketing
  • Use SMS marketing 

6. PPC Digital Marketing Tutorial

PPC Digital Marketing Tutorial

In PPC, advertisers pay a fee each time a user clicks on their ads.

The Pay-per-click amount can be calculated by dividing the advertising cost by the number of clicks generated by a particular Ad. PPC is paid advertising that buys visits to your site, rather than trying to gain traffic via organic means.

One of the most popular forms of PPC advertising is Search engine advertising that allows advertisers to bid for their Ad placements in a search engine’s sponsored links. Such ads appear when any user searches in search engines placing keyword related to your business.

Search Engine Marketing Tutorial Includes

  • SEM overview
  • PPC Overview
  • Strategizing PPC Campaigns
  • Market Analysis
  • Ad Writing Techniques
  • Campaign Management
  • Bid management plan
  • Effective Landing pages
  • Performance tracking
  • SEM Management, etc. 

PPC Tutorial Helps You Learn How Ads are Rewarded Ranking in PPC

  • Ads that are popular with users are considered of highest quality. In PPC, the ranking is not offered to the highest bidders, but Ads are rewarded for their good performances.
  • Better quality ads enjoy greater CTR and lower costs.
  • Google AdWords PPC platform easily enables businesses to create Google ads. 

Learn Noticeable PPC Advertising Factors

  • Keyword Relevance
  • Landing Page Quality
  • Quality Score

PPC advertising campaigns are built around keywords and AdWords experts advise to continuously grow and refine your PPC keyword list. 

Understand Opportunities that PPC Advertising Offers

  • Grow Your Customer Base
  • Generate Leads at Low Costs 

7. CRO Digital Marketing Tutorial

CRO Digital Marketing Tutorial

Conversion is understood as the accomplishments of your goals and CRO optimizes the conversion percentage. In Conversion Rate Optimization, you optimize your site to increase the likelihood that your visitors make the move you want them to make.

As a key metric in E-commerce, Conversion Rate reveals the percentage of the site’s total traffic completing a desired action like downloading a Digital Marketing Video Tutorial or digital marketing tutorial pdf.

Learn what Conversion Rate Optimization is

  • Practice that improves a site’s performance by using analytical insights and users’ feedback
  • Based on unique objectives and needs (KPIs) of a website
  • Lets you know outcomes you are getting from generated traffic 

Learn Where You Can Use CRO

  • A/B testing
  • Customer Journey Analysis
  • Cart abandonment analysis
  • Segmentation
  • Copy optimization
  • Online surveys
  • Customer feedback, etc.

8. Web Analytics Digital Marketing Tutorial

Web Analytics Digital Marketing Tutorial

Web Analytics helps you understand and optimize web usage by collecting, analyzing, reporting and measuring Internet data. Web analytics lets you understand how your users behave, what they prefer, how they convert and other related activities.

Advantages of Web Analytics Tutorial

  • Learn performance measures of websites along with the behavioural tendency of users
  • Know metrics that show how a site meets the clients’ need
  • Understand analytical results that aid you improve your site’s performance accordingly 

How Web Analytics Identifies Users and Their Behaviour

  • User sessions
  • IP addresses
  • User agent and IP address combination
  • Cookies, and authenticated users, etc.

9. Google Analytics Digital Marketing Tutorial

Google Analytics Digital Marketing Tutorial

For all those who have a blog or a static website, it is important to know Google Analytics.

Google Analytics helps you learn a lot about your website visitors and related traffic.

Google Analytics Tutorial Helps You Understand

  • Number of people visiting your site
  • Locations of your visitors
  • The requirement of mobile friendly website
  • Websites that send traffic to your site
  • Marketing tactics that drive most of the traffic
  • Most popular pages of your website
  • Number of visitors converted into leads or customers
  • Blog content that visitors liked the most
  • Geolocation of converting visitors 

Learn How To Translate Insights From Google Analytic Into Action-

  • By establishing a relationship among your data
  • By analyzing trends rather than data points
  • By turning data into predictive models
  • By predicting future KPI performances 

10. Google AdWords Digital Marketing Tutorial

The last step of this Digital Marketing Tutorial belongs to Google AdWords that is a marketplace, where businesses pay to let their sites rank high for their keywords.

Google AdWords offers you a chance to promote your brand more effectively for your keywords.

Ads in Google AdWords will only show up for the keywords selected by you.

Google counts the clicks that you get on your ads and charges you accordingly. Google also counts impressions that let you know how often your ad has already been shown to any user searched for the keyword related to your Ad.

  • Dividing Clicks by Impressions gives you Click Through Rate (CTR), which is actually the percentage of users who visit your advertising page after clicking on your Ad.
  • Google AdWords is like an auction house where you set ‘a budget and a bid’ for your Ad. The bid decides the amount you wish to pay per click. In case your maximum bid is 5$ then Google will show your Ad to people if your competitors are not bidding more on average.
  • However, Google cares about its users and shows them a more relevant ad that may pay lesser compared to the Ad that has high bid but lower quality and relevance. Which means- Quality ads + good bid = win!

 Digital Marketing Google AdWords Tutorial Includes

  • What you need to know about online marketing
  • How to create an AdWords campaign that reaches new customers 

Digital Marketing Tutorial for Beginners- CDMM

Aforestated components of a Digital Marketing Tutorial are considered best fit for those who want to excel in a particular Digital Marketing Field.

But, for beginners, it is always prudent to apply for CDMM- Certified Digital Marketing Master Course, as it lets you learn all the Digital Marketing Components in an inclusive as well as comprehensive way.

The Course Curriculum of CDMM Includes

  • Email Marketing (12hrs)
  • Social Media Marketing (15hrs)
  • Inbound Marketing (12hrs)
  • Search Engine Marketing (12hrs)
  • Search Engine Optimization (12hrs)
  • Web Analytics (12hrs)

Digital Marketing Video Tutorials

Digital Vidya online training programs are top rated Digital Marketing Video Tutorials.

Available Digital Marketing Video Tutorials for you are-

  • Web Analytics
  • Social Media Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Email Marketing
  • Inbound Marketing
  • Facebook Marketing

Benefits of Digital Marketing Online Tutorial

  1. Digital Marketing Online Tutorial helps you learn and excel in digital marketing as per your convenience.
  2. Digital Marketing online tutorial lets you choose the course, timing and method that best suits your business and routine.
  3. It lets you be certified and ready to encash career benefits of one of the fastest growing industries i.e. DM Industry.
  4. A well-trained and certified Digital Marketer can earn Rs. 15,000 to 250,000 per month.
  5. In case, you wish to learn and leverage digital marketing for your personal and organizational growth, then Digital marketing Online Tutorial is considered best to ensure the exponential growth.

Digital Marketing Tutorial YouTube

Digital Vidya offers Digital Marketing Tutorial YouTube that includes YouTube video tutorials regarding different digital marketing components along with top tips to make a rewarding career in Digital Marketing.

Some of the Best Digital Marketing YouTube Tutorials are-

  • Mobile Marketing Tutorial YouTube
  • SEO Tutorial YouTube
  • Email Marketing Tutorial YouTube
  • Content Marketing Tutorial YouTube
  • CDMM Course FAQ
  • Digital Marketing Case Studies
  • A career in Digital Marketing

Digital Marketing Free Tutorials

Digital Marketing free tutorials are designed for sales and business development professionals, advertising and marketing professionals, brand managers and media partners, DM professionals, Entrepreneurs, Management Students, Business heads, etc. to understand digital marketing landscape and utilize it for their advantages. 

Available Digital Marketing free Tutorials are-

 1. Free DV DMO- Digital Marketing for Business & Career Path

You may register for this digital marketing tutorial for free, and go through the DM case studies along with tips for building a rewarding career in DM and exercises for creating successful online advertising strategy. The DMO session allows you ask live Q & A with Digital Vidya’s CEO. 

2. Free Digital Marketing Webinars

Digital marketing webinars are accessible online for free that you can utilize to learn different idiosyncrasies of DM.




It doesn’t matter what your industry is, or what products and services you offer – digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up.

By now, there aren’t too many successful businesses that don’t have an online presence. In 2020, new technologies and tools will come to the fore, forcing marketers to adapt in order to keep their organizations at the top.

After all, Digital Darwinism is an unforgiving reality. If you don’t adapt, you’ll surely be left behind. Read on to discover the digital marketing trends to be ready for in 2020.

1. Facebook May Be Peaking. Really.

Facebook is no longer the kingpin in the social media world. According to Forbes, 41% of its users are over the age of 65. While it is by no means struggling, it’s clear that Facebook is losing ground with the younger demographics, who tend to prefer the more visual, interactive experiences offered by Instagram, Snapchat, and the rising star, TikTok.

After the data breach scandal in 2018, Facebook has lost significant credibility, with many people growing frustrated and resentful with the platform’s proliferation of fake news, political propaganda, and cyberbullying. The once-dominant force is continuing to drop in popularity with younger demographics, with TechCrunch speculating that Facebook may be dead to Gen Z.

It’s essential for future digital marketers to really look at who their target market may be because Facebook may be very unsuitable for some campaigns, especially as it continues to trend downwards with younger people. Facebook is still massive, and many Americans continue to check in on it. Still, marketers should be more cautious with who they are trying to connect with and make sure their target audience is still on Facebook. If not, you could be wasting your marketing budget, targeting the wrong social media platform.

2. Instagram is a Hit with the Kids

Instagram’s meteoric rise has already seen it pass one billion users, an impressive achievement. That means it’s one of the most rapidly growing social media platforms and, perhaps more importantly, much of its user base is the coveted younger demographic, especially under 30. Facebook is losing much of that cohort, due to its reputation as the social media platform for “old people.”

One potential problem that marketers should keep in mind is that Instagram recently decided to remove the likes feature from the platform. Many influencers have voiced concerns about this move, and therefore, companies should keep a close eye on the impact this will have in 2020. While it could lead to an uptick in content quality, many users may drift away from the platform in search of vanity metrics elsewhere.

3. Chatbots Will Dominate Customer Service

Chatbots are artificial intelligence (AI) software that acts as a virtual “concierge,” communicating with users and assisting them in completing their goals. Chatbots interact with humans in a natural way, primarily through the use of text chat windows, but verbal interactions are also possible. Over time, as the system collects more data insights, the AI learns more about the customers, making it possible to offer a continuously-improving service.

Throughout 2018 and 2019, chatbots carved out a regular role on Facebook, by the tens of thousands, for different tasks. Everything from providing weather reports to automating some basic customer support functions can be easily handled by sophisticated software. Bots allow users to get personalized, focused interactions without pulling too much from limited human resources.

80% of businesses claim they want to start using chatbots this year. When you consider the benefits, it’s easy to understand why:

  • 24-hour service
  • Instant responses to customer queries
  • No need for breaks, vacations, or overtime pay

Tidio research from January 2020 found that 43% of consumers prefer to message an online chatbot rather than to phone customer service centers when communicating with a brand. So, with businesses and customers keen for more involvement with chatbots, this is sure to be one of the fastest-growing digital marketing trends in 2020.

4. Video is No Longer an Option

If your business isn’t already using video marketing, you should get on board this year. Text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products and services online.

In a mobile-mad world, people are watching more video than ever before, using smartphones to watch and share videos about everything, learning more about brands, and what they have to offer. Think about these stats from ImpactBND:

  • 70% of consumers have shared a brand’s video.
  • 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.
  • 72% of businesses believe video content has improved their conversion rates.

Video marketing is highly-engaging, especially if it’s live video. Live streaming is a powerful method of digital marketing when combined with influencer marketing. Whether it’s the new generation of social media influencers or traditional sources, such as celebrities, athletes, and musicians, having a live stream with an influencer who is interacting directly with comments is a huge draw for an audience.

Twitch has over 15 million daily active users, most of whom tune in just to watch live streaming videos from influencers like Ninja. Arguably the world’s most popular gaming influencer, Ninja, recently signed an exclusive deal with Mixer, which was a power play by the Microsoft-company in recognition of the expected value of live video streaming in the year ahead.

5. Good Content Still Matters (and Now Context Matters More!)

Content marketing continues to be an essential component of digital marketing, although there’s an increasing emphasis on nuance in content. The quality is always going to matter, but now there’s more emphasis on the context and targeting. Google is developing a deeper, more sophisticated understanding of online content, and so, marketers must think carefully about their target market and how they can tailor content more precisely in 2020.

Much of this boils down to the BERT update, released on Google in November 2019. The new algorithm helps the search engine giant get a better understanding of the natural language in user search queries. Advice from Google is that “rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”

Make no mistake:

Content marketing is going nowhere.

That being said, Google is getting smarter, and it gives preference to in-depth, accurate, current content that is closely aligned with user intent. Companies must keep this in mind as they create new content in 2020.

6. Email is Getting More Personalized

Email continues to be a major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific, and academic purposes. In other words, email is here to stay, and email marketing itself continues to be important.

However, email marketing is evolving, and generic marketing emails aren’t as effective as they once were. It is now a combination of automation and, more importantly, personalization that makes email marketing important for 2020.

When you can trigger your email marketing to something specific, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalized email, this can be very effective. Email is often the final trigger to motivate an action, especially when combined with your remarketing techniques.

That leads us to one of the most exciting digital marketing trends in recent times…

7. Interactive Content Will Become Mainstream

Interactive content is anything that people can click on, swipe, or interact with online.  According to Outgrow, 93% marketers rate interactive content as highly effective at educating the buyer.

In 2020, more companies will experiment with interactive content types, such as:

  • Quizzes and polls
  • Augmented reality ads
  • 360-degree videos

These formats leverage cutting-edge marketing technology, such as augmented reality and video content, to offer people a more immersive, engaging experience. Nowadays, consumers want this type of memorable, fun content from brands, as it helps them feel more connected to the company.

8. Voice Interaction Continues Upward

Thanks to Siri, Google, Alexa, and a host of other ‘smart’ devices, verbal interaction with devices is continuing to rise. The real lesson for us is that people like to talk and that is a preferred way of interacting. And now, machines are finally catching up to the way people want to search, shop and discover new things.

However, this presents some interesting challenges. Conducting a voice search, for example, is very different from typing a query, particularly in the results. When a person performs a text-based search, the screen displays the results one page at a time. But when someone asks a device to conduct a search and the device replies verbally, it may only give a few choices at most, and frequently supplies just one choice.

We’ve said it once about voice search, and we’ll say it again:

Adopting a voice search strategy isn’t just about remaining relevant – it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.

Marketers targeting voice search users should remember to write in a conversational tone, using keywords that people will speak rather than type. Doing this will help you get the coveted position zero or featured snippets on Google.

9. Marketing in Messaging Apps Will Level-Up

Social messaging apps aren’t just for staying in touch with friends and family. Businesses in all industries have taken a significant interest in apps like Facebook Messenger and WhatsApp in recent times, and it’s no surprise when you consider the opportunities:

While traditional channels like email and social media are far from dead, there’s no denying that people are more active on instant messaging apps. In the next 5-7 years, messenger marketing is expected to be the number one marketing channel in the world. Therefore, it’s a logical step for brands to start connecting with people on these platforms. Marketing through Facebook Messenger generates 10 to 80 times more engagement than organic posts on the Facebook News Feed.

Messaging apps allow companies to reach a broad audience with short, personalized texts. 63% of online consumers are more likely to return to a company website if it has a live chat option, hammering home the need for companies to take this channel seriously.

In 2020, you can expect to see much more marketing in messaging apps, with many companies, including video and interactive content to engage users.

10. Omnichannel Marketing is Now Vital

Omnichannel marketing is the practice of marketing across multiple platforms, including email, apps, social media, and your website blog. This approach enables businesses to connect with customers on more digital touchpoints, effectively offering a better user experience.

By delivering a seamless, consistent voice and cohesive brand message across all channels, you can generate much better results. ClickZ reports that omnichannel marketing drives over three times as much engagement than a single-channel approach. Better yet, customer retention, average order value, and purchase frequency are all higher when you have multiple channels.

As AI technology improves, companies can leverage data insights and machine learning to get a better understanding of customer behaviors, and then personalize it at the highest-level. Ultimately, a focus on omnichannel marketing is the road to an enhanced customer journey that keeps people coming back for more.