Responsive and Adaptive Design


What are the major differences between responsive and adaptive design? And can you improve your user experience by choosing the right web design style for your site? In this post, we’ll explore both of these questions and more.

The ubiquity and variety of mobile devices has driven web and app designers to build for an array of screen sizes. From a huge desktop monitor to a tiny smartwatch screen, we can access information in several ways.

This can be challenging. How do you make sure your site scales on any device? Both adaptive and responsive design can address this challenge, but while they might seem similar, each has benefits and drawbacks. Which one is the perfect choice for you? Which will best meet your needs? And is one better than the other?

Let’s take a look.

Responsive design explained

In its simplest definition, responsive design uses just one layout for a web page and “responsively” adjusts to better fit the user’s screen, whether it’s a desktop, a laptop, a tablet, or a mobile phone.

Ethan Marcotte coined the term responsive web design in 2010. It’s the responsiveness of web pages to adjust the placement of web design elements to fit in the available device’s space.

?Technically speaking, responsive websites use media queries to target breakpoints that scale images, wrap text, and adjust the layout so the site can fit any screen size. It can be done with HTML and CSS or HTML5 and CSS3.

Starbucks is a great example of a responsive design. It uses a single layout, but the placement of web elements changes from desktop to mobile. 

?With a responsive website, you’ll only need one site. Everything should seamlessly respond and adapt to any user’s device or browser – the design, content, and user interface.

Learn more with Webflow’s Intro to Responsive Design.

Adaptive design explained

In layman’s terms, adaptive design creates different fixed layouts that adapt to specific screen sizes. In short, you have multiple versions of a web page to fit someone’s device, as opposed to a single, static page which looks the same (and reorders or resizes content) across all devices.

Introduced in 2011 by web designer Aaron Gustafson, adaptive design uses distinct layouts for multiple screen sizes. In adaptive design, it’s normal to develop six designs for the six most common screen widths; 320, 480, 760, 960, 1200, and 1600 pixels.

?In a more technical definition, websites built with adaptive design include the CSS media queries of responsive design, but they also add JavaScript-based enhancements to change the site’s HTML markup based on the device’s capabilities. This process is known as “progressive enhancement.”

Amazon is a perfect example of an adaptive website. Customers can use the full site functionality of the desktop version.

?Adaptive doesn’t mean you need two separate sites. It still allows you to maintain all your content in a single place and share the same content with all site visitors. Adaptive sites use a template primed for each device.

How do responsive and adaptive design compare?

For people without web design experience, the difference between responsive and adaptive design is so subtle, it’s not likely noticeable.

To make our comparisons easier to digest, let’s look at their major components.


With responsive design, the layout is decided by the site visitor’s browser window.

In comparison, an adaptive layout is determined on the back-end, not by the client or browser. The design produces templates unique to every device class. The server detects factors like device type and operating system to send the correct layout.

Load time

No one likes a slow website. People get impatient and bounce if a site doesn’t load in 2 seconds or less. Adaptive designs generally load faster than responsive ones. This is because adaptive design only transfers necessary assets specific to each device. For example, if you view an adaptive website on a high quality display, the images will adjust to load faster based on the display the end user is using.

But this isn’t always the case — Webflow developed a feature for responsive images that pushes all inline images (both static and dynamic) to automatically scale to fit every device size and resolution.

The responsive images feature from Webflow builds variants of images you upload to ensure they look great and load quickly on any device. This can speed your mobile pages up to 10 times faster. 


This can be a touchy topic for some. People argue that adaptive designs are more difficult to build because you’ll need different layouts for different devices. Whereas responsive designs only require a single layout that some argue is easier to implement.

But, while responsive designs only have one layout across all devices, they require more effort and time up front. Responsive design involves extra attention to your site’s CSS and organization to ensure it’s fully functional on all screen sizes.

You don’t have to start from scratch with responsive web design. There are many great template options like the Oxy – UI Kit Website Template. Start with a responsive template you love and customize it for your business, portfolio, or blog.
Why your design team should use Webflow

Discover how design teams are streamlining their workflows — and building better experiences — with Webflow.

Collaborate easier


Adaptive design is considered less flexible because a new device with a screen size you didn’t plan for could break your layout. Which means you’ll need to edit an old layout or add a new one. Screen sizes are constantly changing and highly variable.

In the long run, a responsive layout will require less maintenance. Responsive sites are flexible enough to work well on their own by default, even if there’s a new device or screen size in the market. But adaptive websites will need occasional maintenance.

SEO friendliness

Google recommends and rewards sites that use responsive design. A mobile-friendly website ranks higher on search engine results pages. Adaptive design can be challenging to SEO.

Advantages and disadvantages of responsive design

Let’s look at the pros and cons of responsive design.

Advantages of responsive design

Responsive web design has some obvious advantages:

Seamless experience

Regardless of the device type — desktop, mobile, etc. — visitors will get the same, seamless experience. This instills a feeling of familiarity and trust, even as they transition from one device to another.

Fewer maintenance tasks

Because the site uses the same content across all devices, it won’t require much engineering or maintenance time. A responsive design will cut down on the time and effort you spend updating your site. You’ll have more time for essential tasks like A/B testing, marketing, customer service, and content development.

More budget-friendly

Responsive design is easier to set up and faster to implement because you don’t need an additional mobile site. You can save on development, support, and maintenance costs associated with creating stand-alone mobile sites. Logistically, you can also organize and control all your content in one centralized location.

Improve crawling and indexing efficiency

For responsive websites, a single web crawler agent will crawl your page once, rather than multiple times with different crawler agents to retrieve all versions of the content. Responsive sites directly improve the crawling efficiency and indirectly help search engines index more of your site’s content, keeping it appropriately fresh.

More search engine friendly

Google favors mobile-friendly websites, something responsive websites are great at. Make sure your web design tool allows you to create responsive websites that are mobile friendly.

Webflow allows you to preview your site on mobile devices right inside the Editor. This keeps mobile front of mind when crafting your design and content.

Disadvantages of responsive design

While responsive web design is great, it’s not without drawbacks. Here are the things to watch for when deciding which web design format is best for your requirements and goals:

Slower page loading

One of the biggest concerns of responsive web design is load time. Responsive websites load the information for all devices, not just for the device visitors are viewing your site on.

Difficulty integrating advertisements

Because ads have to accommodate all resolutions, it can be more challenging to integrate them effectively with responsive sites. The website will flow from device to device, so while the site adjusts to specific screen sizes, ads may not properly configure.

Advantages and disadvantages of adaptive design

Let’s look at the pros and cons of choosing an adaptive web design.

Advantages of adaptive design

When you go with an adaptive website, you can enjoy the following benefits:

Highly targeted for each user

By optimizing the experience for individual devices, you ensure each visitor receives a positive user experience. You can deliver and adjust your content by targeting things like the person’s location and connection speed.

Faster load times

Only the version of the website visitors need will be loaded, which makes page load a little faster. This is especially true for smartphone users.

Optimized for advertising 

There’s an increasing number of designers who are optimizing advertising options in responsive designs. For example, they’re switching 728×90 banners for 468×90 banners to cater to smaller resolutions. But with adaptive sites, designers can optimize advertisements based on user data from smaller screens.

Reusable existing website

Adaptive means your designers won’t need to return to the drawing board and re-code your existing website from the ground up. This is an essential consideration — many complex websites are built with legacy code over time. Starting from scratch sometimes isn’t an option.

Disadvantages of adaptive design

Here are some disadvantages to be aware of when it comes to adaptive web design:

Labor-intensive to create

Adaptive design is much more work-intensive because of the number of technical aspects to consider.

Harder to maintain

Because you have multiple versions of the website, each version has to be updated individually. Generally, you need to design for the 6 most common screen widths; 320, 480, 760, 960, 1200, and 1600 pixels. And that number keeps growing, making a designer’s job harder and more time consuming when it comes to site maintenance.

As of June 2019, there are more than 20 screen resolutions. Image source: Stat Counter.



Aside from being time-consuming, adaptive web design requires a large team of developers. You’ll incur more expenses to handle the complexity of developing, maintaining, and supporting an adaptive website.

When to use responsive design

If you’re still in doubt, here’s the final consideration when deciding to go for responsive design:

  • Responsive design is perfect for small to medium-sized companies that need to update their existing sites
  • Responsive design is ideal for new businesses that need to build a brand-new site
  • Responsive design is recommended for service-based industries because they’re primarily made up of text and images
  • Responsive design is budget-friendly so you can have a beautiful, fully functional site for a reasonable price
Webflow Ecommerce can help you build a responsive website for your online store — all without writing a single line of code.

When to use adaptive design

When considering adaptive design, here are some final points to keep in mind:

  • Adaptive design is best for existing complex websites that require a mobile version
  • Adaptive design is recommended for speed-dependent sites
  • Adaptive design is> great for a highly targeted experience you can adapt to someone’s location, connection speed, and more
  • Adaptive design is perfect for those who need more control over how their site is delivered to different users across different devices

The decision is yours

As more and more devices are introduced to the market, people around the globe are quick to adapt. This makes choosing between responsive and adaptive design more complex.

Responsive web design seems like the safest bet if you’re looking for a cost-effective, convenient way to build a highly functional, seamless user experience. And, in the long run, responsive sites require less upkeep and maintenance. But this is merely a generalization. Adaptive design also comes with great benefits like a more personalized and target user experience.

The key is understanding and planning for your needs, goals, and budget — now and in the future.


Future of Web Development


The thriving web world has over 1.8B websites and less than 200 million active websites to date. Every day hundreds of thousands of new websites are added to intensify the competition.

If you want to make your business website noticeable among all the active websites, you need to implement innovative ideas and follow the development trends. It is inevitable for the web developers to keep future trends in mind while developing an enterprise-grade website.

After a lot of brainstorming, we have gathered the most precise predictions about the web development trends for 2019 and beyond.

Here we mention top 20 futuristic trends as a gist of collective thoughts of our experienced web developers:

1. AMP Is A New Norm

The responsive web design approach is in vogue since 2015 when Google has started giving more importance to mobile-friendly websites.

As per the February 2017 report from Adobe, Accelerated Mobile Pages (AMP) are accounted for 7 percent of all web traffic for USA’s top publishers.

Yes, this Google–sponsored open-source project has gained ground with the support of Bing, Pinterest, and Twitter.

AMP is designed to enhance the overall performance of web content and ads while improving website speed and user experience. It works seamlessly and people have started liking it. In a way, it is fair to mention that AMP is here to stay.


2. The Arrival Of Progressive Web Apps (PWA)

When it comes to bringing the best of mobile sites and native apps by leveraging the technological advancements, Progressive Web Apps (PWA) appear as a great concept.

It is based on the Internet evolution and adoption of HTML 5. You can provide the same functionality and flawless user experience to native apps with the help of PWAs.

The eCommerce giant Flipkart has introduced PWA and witnessed a 70 percent increase in conversions. Here is a Flipkart’s case study that shows the impact of PWA in the online business.

3. Chatbots Rock

How about giving your online support a chatbot advantage?

As per the research report of NewVoiceMedia, the US companies lose around $62 million every year due to poor customer services.

Chatbots can address customer support requirements quite effectively and you can count on bots for 24/7 assistance. There is no need to hire a full-time online customer service representative.

4. Push Notifications Prevail

Just like mobile apps, websites with push notifications can help you to reach a vast audience and leverage the benefits of online marketing. Push notifications are one of the most powerful solutions for engaging visitors and customers. However, you need to stay away from overusing them. You can inform your customers about special discounts, the company’s customer-centric activities, and the like with the help of push notifications.

5. Static Websites Do Not Go Anywhere

Yes, dynamic websites are quickly outpacing their static counterparts. But, it does not mean that static websites are dead. Actually, as we witness exponential growth in the number of websites in the web world, only simple and straightforward websites with a quick load time will succeed. Static websites can serve these objectives and provide a cost-effective option to business owners. However, the web design should be engaging and interesting for the customers.

Static vs Dynamic Websites

6. RAIL Concept On The Rise

Response Animation Idle Load (RAIL) designing concept is here since 2015, but, now we can expect that it will thrive in 2019 and beyond. The concept is associated with a faster load time (under 1 second) and the excellent performance of the website.

It focuses on pleasant user experience. A Smashing Magazine article has revealed that RAIL breaks down UX into tap, drag, scroll, etc. actions and provides performance goals along with a structure necessary for better performance. In brief, the RAIL concept is useful for web designers who follow the user-centric approach.


7. Motion UI Is Ready To Reign

Yes, today’s web users want everything simple yet intuitive. Enter Motion UI. It can differentiate the design even with a minimalistic website with an elegant and useful interface. All it requires thorough research and proper implementation to work wonders for increasing the conversion rate on your website.

Motion UI includes animated charts, hovers, background animations, and beautiful headers. You can stand your website out from the crowd with the help of motion UI.


8. Browser Extensions Will Be More Popular

Google Chrome extensions are much in demand these days and a massive article titled 20 Best Google Chrome Extensions To Make Your Life Easier proves it! But then, people have started considering browser extensions as a threat to their privacy. This is because such extensions can read a lot of online activities of the user with the help of various permissions. If you want to come up with the most useful extension, you need to take care of privacy protection.

Browser Extensions

9. VR And AR

VR and AR are futuristic technologies that are capable of changing the ways of interaction with websites. Companies like Google, Samsung, and Microsoft are investing a huge amount in these technologies. You can offer an immersive experience of the virtual world to the users with the help of VR.

On the other hand, AR shows the glimpse of a virtual world in the real world while enhancing the user experience. Now both these technologies are not limited to mobile apps. It is expected that their collective market size would worth USD $215 billion by 2021

10. Single Page Applications (SPAs) Will Thrive

Facebook, Gmail, and Github are highly popular examples of Single-Page Applications (SPAs). A SPA eliminates the requirement of reloading the web page when in use by loading all the content through JavaScript. SPAs work inside the browser and show natural behavior. Users like it because SPAs do not need additional waiting time, and directly render the web pages in the user’s browser.


Now, Let’s Go Through The Latest Web Development Trends Related To Futuristic Or Emerging Technologies:

11. Internet Of Things (IoT) Will Be In Focus

As per a Statista survey, there will be almost 31 billion connected devices in 2020. This enormous growth in the number of IoT devices will also impact the web development process as enterprises tend to control these devices through a desktop or laptop.

What’s more, to provide better services to customers or the general public, integration of devices with the website is of utmost importance. Though today only a few websites have an IoT integration, it is fair to mention that the concept will remain in focus in the near future as the number of connected devices will increase gradually.

12. Blockchain Technology Will Find Its Place

Though Bitcoins have gained enough popularity throughout the year 2019, the story of blockchain technology has just begun! This technology is expected to bring radical changes in the thriving web industry.

The blockchain technology offers a safe and secure online transaction while eliminating the necessity of intermediaries. This innovative technology uses standard data storage for helping the users to store data in different locations worldwide.

Blockchain facilitates the banks and financial organizations to keep the customer’s data safe with the help of algorithms. Therefore, the BFSI sector will integrate this technology into their system in the coming years.

13. AI And Machine Learning Will Gain Ground

Do you know that chatbots work on the concept of AI (Artificial Intelligence) and machine learning?

In the coming days, we can presume that the role of chatbots and machine learning concept will get wider than ever in the web world.

Globally, big names including Facebook, Google, Microsoft, and Twitter are investing a large amount in both AI and machine learning. In the coming years, web developers may need to include features or functionality powered by AI, which will bring radical changes in the web development domain.

14. JavaScript

Java is for developing Android mobile apps, JavaScript is for developing dynamic web apps. JavaScript has remained one of the most prevalent web development trends in 2018, and it is going to strengthen with the advent of new frameworks and rich libraries.

Higher adaptability for offering customized functions and ease-of-use make JavaScript frameworks a preferred choice for web developers worldwide.

JavaScript facilitates the developers to build clean, robust, and more responsive websites. Closures, callbacks, are a few of the noteworthy features of this reliable framework. We can certainly expect that in coming years, JavaScript-based frameworks or platforms will drive web development.

15. Static Website Generators

When there is a requirement of developing a static website with simple texts, web developers rely on static website generators. Such generators enable them to create static websites with user-friendly functionality including a faster loading, better security, and effective traffic management.

However, static websites developed by using these generators are not easy to use and less interactive for visitors. Now, this is something that needs to be addressed because people expect interactive websites these days. However, as the technology evolves, the static website generators will also improve to provide a rich and better user experience in static websites.

16. Illustration

When it comes to building a website, both web design and development go hand in hand. Illustrations, fonts, and forms are actually designed concepts, but they are useful for making websites more user-friendly and interactive. It is necessary for web development companies to stay updated with this design trend.


Illustrations and other design aspects can convey the message more effectively and minimize the use of text. They can make your website more appealing and interesting. The trend of illustrations will remain the most important web development and design trends in 2019.

17. Typography

Though illustrations and animations can make the website more interactive and impressive, it is dangerous to neglect typography. Your website should be in line with your business model and typography assists it in meeting this requirement.

Image Source:

As we witness a rise in the number of typography collections with the advent of new letters, this trend is expected to stay for a long time. From experimenting to implementing new letters and styles, typography will continue to affect the web development domain positively.

18. Voice Search Optimization

Siri, Alexa, and Google Assistant have started replacing text-based search functionality. Yes, it is expected that almost 50 percent of search queries will be done using voice instead of text by 2020. In other words, voice search has become a major trend and it influences major search engines worldwide. As people become more comfortable with this futuristic feature, we will see development in voice search optimization.

Today, more than 55 percent of teens and over 44 percent of adults use the voice search feature on a daily basis. This fact confirms that the voice search is here to stay. Talking about the web development domain, the voice search feature can enhance the mobile responsiveness of your business website. As per Google’s research, around 20 percent of mobile searches are based on voice.

19. Cybersecurity

This is one of the most important web development trends as we witness the growing incidences of data breaches and other cyber crimes. Concerns related to data protection loom large for IT professionals and entrepreneurs alike. Most of the major organizations are getting ready to face the wave of cyber attacks that can cripple their operations and compromise critical data. In other words, companies give the top priority to cybersecurity, and the web development domain will also reflect it.


Though securing corporate data from hackers seems an uphill task, it is not impossible to achieve. We can expect significant development on this front in a short time. Many countries have already established their cyber army to tackle the issue of cyber attacks.

20. User Behavior Tracking

In layman’s terms, this concept is related to the user’s online behavior. It involves the study of a number of clicks, user interaction, mouse movement, and various patterns of the user’s behavior. As the competition intensifies, companies strive for providing a pleasant user experience on their websites and apps. There, the concept of user behavior tracking comes into the picture.

In years to come, this approach is expected to become the most sought-after one among the web developers. If you are planning to develop a business website, it is advisable to integrate user behavior tracking in your site to stay ahead of the curve. All you need to consult a reputed web development company.

Along with these major trends, we can expect a few concepts like real-time web apps, Google Map integration, image sharing, image-related improvements, minimalist design, and functional programming will gain momentum in the year 2019 and beyond.

The contemporary web development frameworks like Node.JS and Angular.js are highly advanced JavaScript frameworks that enable the web developers to build the next-gen websites and web applications.

In this blog, we have covered almost all the most important trends to watch in 2019. You can get more insight into these trends from our experienced web developers. At Solwin Infotech, our endeavor is to offer enterprise-grade web solutions to our esteemed clients worldwide. Just contact us with your idea, and we will convert it into a fully functional website.


9 Web Technologies Every Web Developer Must Know in 2019


Web development comes with a huge set of rules and techniques every website developer should know about. If you want a website to look and function as you wish them to, you need to get familiar with web technologies that will help you achieve your goal.

Developing an app or a website typically comes down to knowing 3 main languages: JavaScriptCSS, and HTML. And while it sounds quite complicated, once you know what you are doing, understanding web technology and the way it works becomes significantly easier.

We present you with an introduction to web technologies and the latest web technologies list hoping it will make things at least a bit easier for you. Now, let’s take a look.

What is Web Technology?

You have probably heard the term “web development technologies” before, but did you ever think about what it actually means?

Since the computers can’t communicate with each other the way people do, they require codes instead. Web technologies are the markup languages and multimedia packages computers use to communicate.

1. Browsers

Browsers request information and then they show us in the way we can understand. Think of them as the interpreters of the web. Here are the most popular ones:

Google Chrome – Currently, the most popular browser brought to you by Google

Safari – Apple’s web browser

Firefox – Open-source browser supported by the Mozilla Foundation

Internet Explorer – Microsoft’s browser


HTML is the one of the one you should learn first. Thanks to HTML, the web browsers know what to show once they receive the request. If you want to better understand how HTML works, you also need to know what CSS is.

CSS stands for Cascading Style Sheets and it describes how HTML elements are to be displayed on the screen.

If you’re a complete beginner, this Essential HTML & CSS training by James Williamson will help you to quickly get started with these technologies.

3. Web Development Frameworks

Web development frameworks are a starting point of items that a developer can use to avoid doing the simple or mundane tasks, and instead get right to work.


Angular is one of the latest web technologies designed specifically for developing dynamic web applications. With this framework, you can easily create front-end based applications without needing to use other frameworks or plugins.

The features include well-made templates, MVC architecture, code generation, code splitting etc. All the expressions are like code snippets that enclosed within curly braces and do not use any loops or conditional statements.

If you would like to start using Angular or to just quickly evaluate if this framework would be the right solution for your projects, you can check out this 3-hour training, published in June 2019 by Justin Schwartzenberger, a Google Developer Expert. This course covers everything that’s necessary to start using Angular, from basic architecture, work with DOM, data binding, routing, and components, to more advanced topics such as directives and pipes.

Ruby on Rails

Ruby on Rails is a server-side website technology that makes app development much easier and faster. The thing that really sets this framework apart is the reusability of the code as well as some other cool features that will help you get the job done in no time.

Popular websites written with Ruby include BasecampAsk.fmGitHub500px, and many others.

Here is everything you need to know about Ruby on Rails.

If you would are interested in a more in-depth training on Ruby on Rails framework, this 10-hour course by Kevin Skoglund, a senior Ruby developer, might be just the right resource to get started. It covers the complete learning cycle from the very fundamentals to more advanced topics such as Layouts, Partials, and View Helpers, giving quite a few practical tasks in parallel.


Web Development Frameworks Yii

Yii is an open-source web application development framework built in PHP5. It is performance optimized and comes with a number of great tools for debugging and app testing. Another plus is that it is pretty simple and easy to use.

Meteor JS

Meteor JS is written in Node.js and it makes it possible for you to to create real-time web applications for different platforms. The framework for creating simple websites for personal use really stand out with Meteor JS.

This is an open-source isomorphic JavaScript web framework which also means that the webpage loading time is significantly shorter. JavaScript stack also makes it possible to get the same results with fewer lines of code than usually.

This online video course gives an interesting practical example of combining MeteorJS and React to build a web app.


Developed in Node.js, Express.js is a web app development network that is great for those who need to develop apps and APIs as fast as possible. A lot of great features are provided with the help of plugins.

This course provides a good insight into advanced usage of Express.js in combination with MongoDB and Mongoose and shows different ways of deploying an Express app and running it in production.


Zend is an open-source framework based on PHP, focused on building more secure and reliable web apps and services. It is one of the first enterprise-level MVC frameworks, which came before the current superhits such as Laravel or Symfony, and many popular PHP engines such as Magento were built in Zend.

Today Zend is still under active development, and even though it may be less popular than it’s opensource siblings, it is a great solution for a large-scale PHP app.

Watch this short video course where different PHP MVC frameworks are compared so that you could make a choice on your own.


Django is one of the most popular frameworks written in Python and follows the MVC architecture. It makes the app development process much easier thanks to its simplicity.

Django simplifies using Python a lot and provides multiple tools that make a web app developer’s life easier – e.g. an ORM, Models, Django admin, templates, etc. This 1.5-hour video course can help any developer, even a beginner, to start developing Python/Django apps in a couple of days.

Check out more popular Python frameworks.


Laravel is a PHP development framework ideal for small websites. It comes with a number of useful features including the MVC support, object-oriented libraries, Artisan, authorization technique, database migration, etc. Currently, it is one of the most community-supported and community-developed frameworks, and given that PHP has one of the largest communities out there, Laravel is a great tool powering both small websites and large-scale B2B web apps managing millions of transactions daily.

To get started with Laravel in less than 3 hours, watch this video course by Bernando Pineda, a senior DevOps, and Engineer with 15+ years of software development experience.

It is one of our favorite PHP frameworks.

4. Programming Languages

As we explained before, since computers don’t use languages that are anything like human languages, they need a different way to communicate. Here are some of the most popular programming languages:

Javascript – used by all web browsers, Meteor, and lots of other frameworks

CoffeeScript – a “dialect” of JavaScript. It is viewed as simpler but it converts back into JavaScript

Python – used by the Django framework as well as in the majority of mathematical calculations

Ruby – used by the Ruby on Rails framework

PHP – used by WordPress, Facebook, Wikipedia and other major sites

Go – newer language, built for speed

Swift – Apple’s newest programming language

Java – used by Android and a lot of desktop application.

So let’s talk about the most popular ones in a bit more detail.


According to StackOverflow’s annual survey, JavaScript is the most popular programming language with 62.5% of respondents claiming to use it.

It is one of the core web technologies and if you want to learn more about it, you can start with this essential training which covers all the basics, working with functions and objects, interacting with DOM, etc. This course is recent – from April 2019 – Javascript evolves quickly, so it makes sure you leverage the newest language “perks” as you learn.


The developers love Ruby – and for all the right reasons. Designed to be user-friendly and really easy to use, it’s no wonder that this programming language is often called “a programmer’s best friend.”

What you can expect from Ruby is a shorter, readable code. Unfortunately, that sometimes means lower efficiency compared to other programming languages – but it also means higher productivity.

If you are a beginner in the web development world, Ruby would be a great choice for the first programming language to learn. A well-written Ruby code can be almost as readable as the sentence in plain English language.

But the real reason most people use Ruby is its popular framework — Ruby on Rails which we mentioned earlier in the text. The great productivity achieved with Rails makes it a common choice for startups who aim for a running start.


Elixir appeared back in 2011 and gained popularity almost immediately. It was inspired by Erlang, a language developed back in the ‘80s by Ericsson. Elixir’s author José Valim himself said that he loved Erlang, but also noticed some things that could use a bit of improvement.


Scala stands for Scalable Language, and is one of the many attempts to “rewrite Java” and it is compiled to run on the Java Virtual Machine (JVM). It is safe to say this programming language turned out to be quite a success taking into the consideration that companies like LinkedIn, Twitter, and The Guardian use it in their codebases. Scala is known to be a complex language but also a language worth learning.

This essential 3-hour training may be a good way to start your journey with Scala.

5. Protocols

The instructions for how to pass information back and forth between computers and devices are commonly known as protocols.


Thanks to this protocol, each website can get to the browser. The protocol requests the website from Google’s server and then receives a response with the HTML, CSS, and JavaScript of the website.


Uses websockets to create a consistent connection between the client and the server. As a result of that, you get website updates in real-time without having to refresh the browser.


Used mostly for API’s, this protocol has standard methods like GET, POST, and PUT that let information be exchanged between applications.

6. API

An API (application programming interface) allows other developers to use some of the app’s functionality without sharing the code.

The endpoints are exposed by the developers while the API can control access with an API key. Examples of well-made APIs are those created by Facebook, Twitter, and Google for their web services.

7. Data formats

Data is stored in the structure called a data format.

JSON – JavaScript Object Notation is a syntax for storing and exchanging data (just like XML). It is currently becoming the most popular data format out there.

XML – Predominantly used by Microsoft systems, it used to be the most popular data format

CSV – is data formatted by commas; for example Excel data


Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online.


Principles of Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing
Inbound Marketing

Waking a Website Responsive


Making a Website Responsive in 3 Easy Steps

Today, a website must not look good only on a desktop screen, but also on tablets and smartphones. A website is responsive if it is able to adapt to the screen of the client. Responsive web design is extremely important nowadays and is in fact one technique you need to master as a web developer or web designer.

In this article, I’ll show you how to easily build a responsive site and how to apply responsive design techniques on existing web pages in three easy steps.

1 – The Layout

When building a responsive website, or making responsive an existing site, the first thing to look at is the layout.

When I build responsive websites, I always start by creating a non-responsive layout, fixed at the default size. For example, default width is 1100px.

When I’m pleased with the non-responsive layout, I add media queries and slight changes to my CSS to create a responsive site. When it comes to web design, it’s way easier to focus on one task at a time.

When you’re done with your non-responsive layout, the first thing to do is to paste the following lines within the <head> and </head> tags on your HTML page. This will set the view on all screens at a 1×1 aspect ratio and remove the default functionality from iPhones and other mobile devices which render websites at full-view and allow users to zoom into the layout by pinching.

<meta name="viewport" content="width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no">
<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
<meta name="HandheldFriendly" content="true">

It’s now time to add some media queries. According to the W3C sitemedia queries consists of a media type and zero or more expressions that check for the conditions of particular media features. By using media queries, presentations can be tailored to a specific range of output devices without changing the content itself.

In other words, media queries allow your website to look good on all kinds of displays, from smartphones to big screens. This is what is called responsive web design.

Media queries depend on your website layout, so it’s quite difficult for me to provide you a ready-to-use code snippet. However, the code below is a good starting point for most websites. In this example, #primary is the main content area, and #secondary the sidebar.

By having a look at the code, you can see that I defined two sizes: The first have a maximum width of 1060px and is optimized for tablet landscape display. #primary occupies 67% of its parent container, and #secondary 30%, plus a 3% left margin.

The second size is designed for tablet portrait and smaller sizes. Due to the small sizes of smartphones screens, I decided to give #primary a 100% width. #secondary also have a 100% width, and will be displayed below #primary.

As I already said, you’ll probably have to adapt this code a bit to fit the specific needs of your website. Paste it on your site .css file.

/* Media Queries: Tablet Landscape */
@media screen and (max-width: 1060px) {
    #primary { width:67%; }
    #secondary { width:30%; margin-left:3%;}  

/* Media Queries: Tabled Portrait */
@media screen and (max-width: 768px) {
    #primary { width:100%; }
    #secondary { width:100%; margin:0; border:none; }

Once done, let’s see how responsive your layout is. To do so, I use this awesome tool created by Matt Kersley. You can, of course, check the result on your own mobile device.

2 – Medias

A responsive layout is the first step to a fully responsive website. Now, let’s focus on a very important aspect of a modern website: media, such as videos or images.

The CSS code below will ensure that your images will never be bigger than their parent container. It’s super simple and it works for most responsive websites. In order to function properly, this code snippet has to be inserted into your CSS stylesheet.

img { max-width: 100%; height: auto; }

Although the technique above is efficient, sometimes you may need to have more control over images and display a different image according to the client display size.

Here is a technique developed by Nicolas Gallagher. Let’s start with the html:

<img src="image.jpg"

As you can see, we used the data-* attribute to store replacement images urls. Now, let’s use the full power of CSS3 to replace the default image by one of the specified replacement images if the min-device-width condition is matched:

@media (min-device-width:600px) {
    img[data-src-600px] {
        content: attr(data-src-600px, url);

@media (min-device-width:800px) {
    img[data-src-800px] {
        content: attr(data-src-800px, url);

Impressive, isn’t it? Now let’s have a look at another very important media in today’s websites: videos.

As most websites are using videos from third parties sites such as YouTube or Vimeo, I decided to focus on the elastic video technique by Nick La. This technique allows you to make embedded videos responsive.


<div class="video-container">
	<iframe src="" width="800" height="450" frameborder="0"></iframe>

And now, the CSS:

.video-container {
	position: relative;
	padding-bottom: 56.25%;
	padding-top: 30px;
	height: 0;
	overflow: hidden;

.video-container iframe,  
.video-container object,  
.video-container embed {
	position: absolute;
	top: 0;
	left: 0;
	width: 100%;
	height: 100%;

Once you applied this code to your website, embedded videos are now responsive.

3 – Typography

The last step of this tutorial is definitely important, but it is often neglected by developers when it comes to responsive websites: Typography.

Until recently, most developers used pixels to define font sizes. While pixels are fine when your website has a fixed width, a responsive website should have a responsive font. Your site font size should be related to its parent container width, so it can adapt to the screen of the client and be easily readable on mobile devices.

The CSS3 specification includes a new unit named rems. They work almost identically to the em unit, but are relative to the html element, which make them a lot easier to use than ems.

As rems are relative to the html element, don’t forget to reset html font size:

html { font-size:100%; }

Once done, you can define responsive font sizes as shown below:

@media (min-width: 640px) { body {font-size:1rem;} } 
@media (min-width:960px) { body {font-size:1.2rem;} } 
@media (min-width:1100px) { body {font-size:1.5rem;} } 

For more information about the rem unit, I recommend you this useful article. Also make sure to check out this responsive web design techniques guide.

Responsive Design FAQ

How Do I Make An Existing Website Responsive?

Making an existing website responsible is simple: The 3 steps of this tutorial can be applied to both new or existing websites. To sum it up, in order to have a responsive design, you need to:

  • Add responsive meta tags in your HTML document
  • Apply media queries to your layout
  • Make images and embedded videos responsive
  • Ensure your typography will be eaily readable on mobile devices

What is a Fully Responsive Website?

Responsive web design is a technique that ensures a web page will display nicely and will provide a quality user experience on both traditional and mobile devices. Due to the prominence of smartphones and other handheld devices, it is mandatory that your website can adapt to various display sizes.

How do I Make My WordPress Website Responsive?

If you want to create a responsive WordPress site, the process is basically the exact same as with other websites. You can either follow this tutorial or install the WP Touch plugin that will take care of the work for you.


How to Speed up WordPress


Learning how to speed up WordPress is an essential skill for any website owner.


Because page loading speed influences everything from traffic to bounce rate to conversions, user satisfaction and, ultimately, profits.

For that reason, we have put together a detailed guide on how to speed up WordPress. We will talk about why page loading speed matters, which factors influence the speed of your WordPress site and how to measure it. After that, we have compiled the best techniques to make your site as fast as possible. They range from basic all the way to advanced measures so that the users of advanced skill levels will find something they can implement.

Are you ready to wave goodbye to slow-loading WordPress sites? Then keep reading.

But First, Why Website Speed Matters?

The first question when talking about website speed is: Why should I care about it in the first place? I mean, as long as your site loads within a few seconds, it should be fine, right? People can’t really be that strapped for time, can they? Well, the answer might surprise you.

1. Slow Speed Leads to Lost Visitors

Here are some statistics concerning page load time and user behavior:

  • Between 2000 and 2016, the average human attention span has dropped from 12 to just 8 seconds
  • 47% of consumers expect a web page to load within two seconds or less
  • 40% abandon a website that takes more than three seconds to load
  • 79% of shoppers who are dissatisfied with a website’s performance are less likely to return
  • One second delay reduces conversions by 7%, page views by 11% and customer satisfaction by 16%

While this might not sound like much in abstract numbers, it has very wide-ranging consequences in the real world. For example, after Mozilla made its pages 2.2 seconds faster, their Firefox browser saw 60 million additional downloads per year. In another example, Amazon calculated that a one-second slowdown of their page loading speed would cost them $1.6 billion in yearly sales.

Now, we don’t all run a website as large as Amazon. However, the takeaway is clear: When it comes to visitor retention and conversion, every second counts.

2. Speed is a Ranking Factor on Google/Bing/Yahoo

Obviously, this fact doesn’t get past search engines. After all – their goal is to present their users the best possible search results. A site that exasperates visitors with slow loading time is anything but.

While speed is not (yet) officially a ranking factor, it definitely factors into your search position.

How so?

A slow-loading site increases your bounce rate. That means the rate of users who pretty much leave immediately after landing on it. In this case, they just don’t bother sticking around until your page is done loading and hit the back button instead.

If that happens, the big G will take note and downvote you since they consider this behavior a sign of a low-quality site.

The problem is more prevalent with mobile traffic, which tends to have slower Internet connections than desktop computers. Plus, Google has gone on record, stating that for their mobile index, page loading speed will definitely become a ranking factor.

Considering the fact that mobile devices have taken over as the main Internet devices globally, you better make sure your site is up to snuff.


17 Ways to Speed up WordPress

From the factors that influence page loading speed above, we can already draw a number of conclusion for what makes a WordPress website fast or slow. In this first part, we will talk about basic steps to speed up your WordPress site and decrease page loading time.

1. Invest in Quality Hosting

One of the most basic steps to increase site performance is to choose a good host to house your site. Sure, there are lots of cheap offers out there. Keep in mind that hosting is one of those areas where you get what you pay for. Since we have seen earlier that speed matters, this is not a good place to skimp.

What does that mean?

As a first step, avoid shared hosting if you can. Doing so eliminates the risk of having bad neighbors on your server that can slow down your site. Also, unless you have a huge site and the manpower/budget to run your own server, a dedicated server might be more than you need.

For that reason, a VPS is probably the best option. This type of hosting provides a nice balance of speed, comfort and cost.

Another option is to go with one of the growing offers of managed WordPress hosting. Doing so means your site will run on a server specially optimized for WordPress and you don’t have to take care of any of the technical stuff of running a website. Plus, prices for managed WordPress hosting are dropping and the costs for developing a managed platform yourself are extremely high.

2. Keep Your Web Technology Up to Date

The second item on our list of measures to speed up WordPress is keeping your core technology up to date. New versions of HTML, PHP and other web technologies come out for a reason. They contain improvements, new features, and often improved speed. For that reason, it’s important to stay up to date.

All websites should be running at least PHP 7.2 now since it is the oldest version which still receives security updates. You can check for currently supported PHP versions here.

A quality host will take care of this by themselves and notify you if your PHP version is out of date. However, that doesn’t free you from the responsibility of checking. When you log into your hosting backend, make sure to look for PHP configuration or a similar menu item. Here, you can often control which version of PHP you are using.

Just a quick note: some old code (and older versions of WordPress) are not compatible with, for example, the latest version of PHP. For that reason, when updating, make sure you test on a staging site first and take a backup. This way you do not inadvertently break your live site and you have an easy way to revert your changes if something goes wrong.

3. Use the Latest Versions of WordPress and Its Components

What’s valid for the software on your server, also holds true for WordPress. Each version of the CMS comes with new features, bugfixes and more. They make your website run more efficiently and prevent it from slowing down too much.

Keeping your website up to date is not only speed but also a security issue. With the latest version of WordPress, your themes and plugins, you also make sure all known vulnerabilities are fixed. Nothing will slow you down more than a compromised website.

It is a good idea to keep a spreadsheet with your plugins and what they do too, a free Google Sheet is a great starting point for organizing and keeping an overview of your WordPress and WooCommerce plugins.

4. Use a Proper Theme

While we are talking about themes: they can be a decisive factor in website speed. That’s because some themes out there are just bloated messes. They offer so many features that it slows down your site from sheer weight. Bare in mind – those features all consist of code that needs to be loaded – in many cases this code executes even if you are not using those features!

For that reason, try to find a theme that has just what you need and nothing more. Or better yet, get a lightweight theme and add functionality via plugins. That way you can keep things lean and lightweight. Your loading time will thank you. This does sometimes require rebuilding your site with another theme but luckily this is only something you do once!

Some light themes that are good starting points for any WordPress or WooCommerce project are GeneratePress and Astra

5. Perform Regular Database Maintenance

Just like the WordPress core gets bogged over time, so does the database. It’s prone to accumulate temporary disk space and unused data from uninstalled plugins, post revisions and other culprits.

For that reason, regular database maintenance is crucial for keeping your database lean and usable. There are many tools out there which can help you. A personal recommendation is WP-Optimize, which makes the process quite comfortable. WP-Sweep is another option.

Plus, while you are at it – reduce the number of your post revisions.

The wp_options table is something to focus on too because if it grows out of control it can seriously slow down your site. Advanced Database Cleaner is the best plugin for doing this but it’s not perfect so remember to take a backup first! If you want to try cleaning up the database yourself see this post and for command line fans see this post for cleaning your wp_options table.

For more advanced and thorough database cleanups consider hiring a professional from Codeable.

6. Set Up Monitoring

You know how they say that only what gets measured gets managed? This is also true for website speed. Only if you are aware that there is a problem you can take corrective action.

We already talked about how to measure your site speed earlier. Many of the tools mentioned above, like Pingdom, also offer automatic monitoring. When you register for it, they will send you an email if your site gets too slow. It’s worth investing in.

GTmetrix has a paid service starting at $14.95 that will monitor key metrics like server response time and visual render time which is what Google and your visitors will really appreciate.

7. Decrease Server Requests

A server request happens every time your browser asks some type of resource from your server. This can be a file like a style sheet, a script or an image.

The more server requests necessary to complete loading your site, the longer it will take. As a consequence, requests should be as few as possible. Here are a few things you can do to reduce them to a minimum:

  • Lower the number of posts shown on a page
  • Only show post excerpts, no full posts on your archive pages (find the option under Settings > Reading)
  • Split longer posts into pages – it’s easy
  • If you get a lot of comments, break them up into several pages (Settings > Discussion)
  • Reduce the number of images and other elements on your page
  • Uninstall unnecessary plugins, especially slower ones (find them with this plugin)
  • Deactivate plugins you are not using permanently
  • Enable lazy loading to delay loading images until they are actually visible on the page
  • Reduce external resources such as fonts if they aren’t necessary

The already mentioned Pingdom and GTmetrix can show you a detailed list of server requests and how long they need to complete. From there, you can take steps to either eliminate requests or make sure they complete as quickly as possible. That brings us to the next point.

8. Optimize Images

Images often make up the bulk of a page. That’s natural since they need more space than text or CSS. For that reason, in order to speed up WordPress, it is crucial that you learn how to make them as small as possible without losing quality, or what is called compression.

The old way used to be compressing your images before you even upload them. For example, in Photoshop you can use the Save for web option but this will not compress the images to the maximum. TinyPNG used to be one of the best image optimizers but you will probably get much better results with ShortPixel and its lossy image compression. It will automatically compress your images when you add them to your WordPress site. It also has a bulk optimization tool so you do not have to optimize your existing images manually.

If you prefer a free plugin then try WP Smush or EWWW Image Optimization. Both plugins will compress any image you upload to your site but the results will not be as compressed compared to premium image optimization services.

When you use images in your content, it’s important to note that WordPress creates several sizes of them. That way, you can insert the size of the image it will actually appear in.

Posting a full-size image and then shrinking it down to 300 pixels is just asking for a slow website. Unfortunately, it happens way too often so make sure you choose the appropriate image size for your posts.

9. Avoid Hosting Videos on Your Own Site

Continuing with the topic of media, videos are also an issue. While WordPress is perfectly capable of hosting and playing videos, doing so is not a good idea.

First of all, it costs you bandwidth, which is especially important if you have a limited hosting account. Secondly, it will make your WordPress site considerably larger and thus harder to back up.

Most importantly – there are loads of super fast video hosting sites that can probably do a much better job than your own server ever could. Plus, with auto embeds, literally everything you have to do to include videos in your content is to copy the YouTube, Vimeo or DailyMotion link and paste it into the WordPress editor.

10. Enable Page Caching

Earlier, we mentioned that WordPress dynamically creates an HTML version of your pages whenever someone requests to see them.

Since that is one of the things that slows it down, wouldn’t it make sense to have the finished HTML page at hand all the time? After all, that way you could save several steps.

That’s exactly what page caching does and it’s one of the best ways to decrease the page loading time of your WordPress website. The CMS also offers several plugin solutions to enable it, most notably WP Super Cache, WP Fastest Cache and W3 Total Cache.  There are several premium all-in-one caching plugins for doing this in case you want support but be careful as these can be quite bloated and have more features than you actually need and can actually end up breaking your site! It would also be a good idea to ask your host if they provide server-side caching first (see below) before tinkering with any caching plugins.

Please bear in mind that page caching is too often used to hide performance issues that are related to low-quality hosting, slow plugins or themes and even a bloated database. It is best to make sure you have all of these taken care of first so your site is fast without having to rely on page caching. WooCommerce store owners will know this all too well!

If you are more technically minded, you can also implement caching yourself via .htaccess. In addition to that, there’s also server-side page caching. To do that, you would have to talk to your host. Many managed WordPress hosting providers now offer their own caching solutions so you don’t have to do anything.

11. Use a Content Delivery Network (CDN)

Remember when we talked about how server location is an important factor in page loading time? Basically, the further away the computer that hosts your site is from the visitor, the longer it takes to transmit your site data.

content delivery network or CDN lessens this problem by hosting your static files on several servers at once, all distributed across the globe. That way, whenever someone requests to see your site, they can receive them from the closest possible location, thus cutting download time.

By Kanoha – Own workCC BY-SA 3.0Link

There are several good services available these days, such as MaxCDNAmazon Cloudfront and Cloudflare. The latter even has a free plan for personal websites.

In addition to that, there’s also the option to only host parts of your site on a CDN. For example, the Jetpack plugin contains Photon, a free CDN for images. Just install, activate and from now on all images on your site will be delivered to visitors via the content delivery network.

12. Concatenate Your Files (or not!)

As explained above, you should have as few server requests as possible. A good way to reduce the files that need to be downloaded is to combine them into fewer and larger files. This is also called concatenation.

The advantage: Downloading one large file is usually faster than several smaller ones, especially if you can’t download them simultaneously.

If you are a developer, there are tools to make this happen like Gulp. For everyone else there is Autoptimize. The plugin automatically combines all your HTML, CSS and JavaScript files into one. All you need to do is install the plugin, activate and switch it on. Additionally, it comes with more options such as the next one.

After HTTP/2 was released and became a standard, many people started recommending to not concatenate your files because HTTP/2 was supposed to make concatenation unnecessary. However, much like anything theoretical, the idea does not necessarily hold up in reality. Frank, the author of Autoptimize blogged about this and urged users to test for themselves since larger files compress with gzip better which means a smaller site. Guess who loves smaller sites? Mobile users with small bandwidth pipes and network restrictions!

13. Take Advantage of File Minification

Minifying your files might be another term you haven’t heard before. Behind it hides a simple but pretty genius concept.

If you have ever looked at a code file such as a CSS style sheet, you might have noticed that it is usually neatly organized to make it readable (at least if the developer knows what they are doing).

Comments and formatting make code easier to read, understand and support. Unfortunately, browsers and computers don’t give a hoot about it. For them, all of it can go and they will still be able to execute the code flawlessly.

In addition to that, the formatting makes files larger than they need to be. As we have already learned, larger files equal longer download times.

So, how do you minify your files? As already stated, the aforementioned Autoptimize can do that and so can W3 Total Cache. For developers, there is the aforementioned GulpGrunt is another alternative.

14. Enable Gzip Compression

We already talked about compression in the section about image optimization. You are also familiar with it from your computer and zip files. You might be surprised to learn that the same is possible with your website.

After all, a WordPress website is nothing but a number of files. Compression works best with repetitive data and code is very much repetitive. Therefore website files are perfect candidates for compression.

Doing so makes them smaller and thus faster to download. In addition, all modern browsers can interpret compressed files making this measure an excellent option to speed up WordPress.

Many hosts are implementing gzip server-side without any additional configuration required so ask your host first. If gzip is not already activated for you, don’t worry, it’s easy to implement. You can either use a caching plugin that does it automatically or add the following piece of code to the .htaccess file in your root directory.

<IfModule mod_deflate.c>
# Compress HTML, CSS, JavaScript, Text, XML and fonts
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/
AddOutputFilterByType DEFLATE application/x-font
AddOutputFilterByType DEFLATE application/x-font-opentype
AddOutputFilterByType DEFLATE application/x-font-otf
AddOutputFilterByType DEFLATE application/x-font-truetype
AddOutputFilterByType DEFLATE application/x-font-ttf
AddOutputFilterByType DEFLATE application/x-javascript
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE font/opentype
AddOutputFilterByType DEFLATE font/otf
AddOutputFilterByType DEFLATE font/ttf
AddOutputFilterByType DEFLATE image/svg+xml
AddOutputFilterByType DEFLATE image/x-icon
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/javascript
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/xml

# Remove browser bugs (only needed for really old browsers)
BrowserMatch ^Mozilla/4 gzip-only-text/html
BrowserMatch ^Mozilla/4\.0[678] no-gzip
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
Header append Vary User-Agent

It doesn’t matter whether you put it above or below the WordPress brackets. Afterward, don’t forget to test whether it works. For more information on how Gzip compression works, check this article.

15. Disable Hotlinking

Hotlinking simply describes the practice of using images in your content that are not hosted on your own site. Instead of uploading an image to your site and then including it from your own media library, you provide a link to another site from which the image is loaded.

If your content gets popular, this might start happening to you, too. The problem: it takes away from your bandwidth because your server has to work to deliver the image to some other site and you will get nothing out of it in terms of traffic.

To stop hotlinking from happening, simply add the following code to your .htaccess file. Cloudflare users can use Scrapeshield.

RewriteEngine on
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http://(www\.)*$ [NC]
RewriteRule \.(gif|jpg|jpeg|bmp|zip|rar|mp3|flv|swf|xml|php|png|css|pdf)$ - [F]

Don’t forget to replace with your actual domain! For more information and ways to replace hotlinked media with other content, read this post.

16. Keep your Site Secure

An often unacknowledged WordPress speed up technique is security. Whatever resources are being used to thwart or deal with attacks, cannot be used for processing the site’s code and processing queries to the database.

You will want to keep an eye on your access log to see if there are excessive attempts to brute force attack your site. Unfortunately, bored script kiddies like to see if they can break into sites or exploit vulnerable plugins to suck up your site resources just for fun. Equally, unscrupulous competitors in your niche may launch Denial of Service (DoS) attacks designed to consume your server’s resources and slow down your site so the visitors go to their site instead! Therefore, in addition to the advice above about keeping WordPress and its components like plugins and your theme up to date, you should also check your log files and server resources to see if there is an excessive load. Ideally, you should get an alert if the server load is too high so you can investigate. More often than not, excessive server load is caused by bots attacking your site!

You can protect yourself from brute force attacks and Distributed Denial of Service attacks (DDoS) attacks with Cloudflare or Sucuri. It is not ideal to only use a plugin for security because it will consume precious resources using PHP which will be expensive so offloading security to Cloudflare or Sucuri would be less resource-intensive than using something like WordFence – All in One Security and Firewall is a lighter alternative to WordFence if you can only use a plugin.

17. Enable HTTPS and HTTP/2

The web used HTTP 1.1 for a very long time. It was in need of an update! HTTP/2 has many performance enhancements over HTTP 1.1 like multiplexing, server push, header compression and others (read more here).

In order to run HTTP/2 you must be running https on your site by having an SSL certificate installed. While HTTP/2 does not require https technically, no modern browser will employ the HTTP/2 protocol unless your site is running https!

If your site is still on HTTP then get it upgraded properly to https (do not just use plugins for this or you can see some unexpected behavior), for a full checklist of what to do see this in-depth guide on migrating from http to https

What Affects Page Loading Speed?

As central as it is, it’s probably no surprise that website speed is a complex topic hinging on many different factors. Let’s go over them.

1. Server and Hosting Technology

At the very bottom of how quickly a page loads is the server it is hosted on, it’s location and your WordPress hosting plan. Let’s start with the latter.

Generally, there are three different types of hosting:

  • Shared hosting — That means your site lies on the same server as a number of other websites and needs to share its resources (processing power, RAM) with everyone else. This can lead to “bad neighbor” effects where one site is hogging the majority of resources and downtimes due to overload.
  • Virtual private server (VPS) — With this type of hosting, you usually have fewer sites on the same server. In addition, resources are allocated evenly across all sites present without the option to exceed them.
  • Dedicated server — You have one server just for you. There are no resources to share, everything is at the disposal of just your site.

In addition to the type of hosting, the technology used in the servers (both hardware and software) is also important. For example, does your server use the latest versions of PHP, HTML and other web techs? How about SSD hard drives? How much memory does it have? All that factors into how quickly it can serve up your website files.

Finally, another thing that matters is the server location. Naturally, the closer it is to the visitor requesting your site, the faster it can serve up your page. As fast as technology has become, shooting bytes through a cable under the ocean still takes longer than moving it across the net in the same country.

Because of that, if you put some of the techniques in this article into practice, it might only marginally increase the speed of your site in your own location.  It could make a world of difference for someone accessing it from halfway around the globe.

2. WordPress and Its Components

Next up in the factors that influence your page loading speed is the software powering your site. In our case, we are talking about WordPress. The same is true for other content management systems.

While WordPress is great at its job, there are ways to build websites that are naturally faster than using a CMS. For example, in the past, sites were built with pure HTML (which you can still do, check our HTML beginner’s guide and HTML cheat sheet). When you do so, browsers can access and process the site immediately without any processing necessary.

In contrast to that, with a CMS like WordPress, pages are created “dynamically”. That means, a PHP application (WordPress) pulls data from a MySQL database and then generates HTML code from PHP templates to deliver it to the browser.

Source: Gitlab

These extra steps take some time and make your site slower to load (however, using  CMS has other advantages that make up for it). In addition to that, WordPress comes with themes, plugins and other add-ons. While these make it more powerful, they can also slow down the site as they add more code that needs to be loaded.

3. The End User’s Device

The final link in the chain that determines how quickly your site pops up on a user’s screen is the device he/she uses to access it.

In modern web design, a lot of the processing happens on the site of the client, meaning in the browser. For that reason, both the hardware and software configuration available at the destination play a big role in page load time.

This is especially important because, as we already settled, the majority of users today access the web via mobile devices. These not only have less processing power than many desktop computers but often suffer from slower Internet connections. While that is nothing you can influence, it is important to keep in mind when trying to build a fast site.

How to Test Site Speed

The problem with website speed is that you, as the administrator, often have a skewed view of it. Just because it loads fast on your computer, it doesn’t mean it does for everyone.

In fact, one of the reasons why your site is probably quicker to load for you is because you spend a lot of time on it. That way, your browser caches its static elements on your hard drive, making it unnecessary to load them again when you view your site. However, for anyone who doesn’t have the same data on their computer, the experience will be very different. Plus, as we have just learned, users in different locations might also have different loading speeds.

For that reason, you need some objective measures. Thankfully, there are some excellent tools out there for this. The ones I recommend are GTmetrix and Pingdom.  Both allow you to test your site from different server locations. In fact, it’s a good idea to sign up for a free GTmetrix account so you can get more detailed metrics and save your reports – it also is necessary if you want to automate monitoring your site’s performance.

Both tools provide a detailed breakdown of everything that slows down your site. We will refer to them often in the upcoming sections.

How Fast Should Your Site Load?

How fast is fast enough? What is a page loading time you should aim for?

The short answer: under two seconds.

Where does that number come from? Well, first of all as we have seen above that’s what close to half of the users expect of their web experience. In addition to that, two seconds is also the cutoff point Google stated for e-commerce sites in 2010.

In addition to that, according to Pingdom, if your site loads within 1.7 seconds, it is faster than 75 percent of sites on the Internet. Standing out from the crowd is always a good way to get noticed.

Below two seconds is a solid goal to shoot for. The faster the better. If you can get below that, by all means – go for it! Nobody is going to complain that your site loads just too damn fast.

Alright, now let’s talk about how to get to those numbers.

Are Your Ready to Speed Up WordPress?

Speed is an important factor for the success of a website. It influences bounce rate, conversions, search rankings and much more. Even mere seconds can make a big difference.

Thankfully, there is a lot you can do about it. The techniques described below are effective measures to speed up your WordPress website.

Does that mean you have to do all of them? No.

A good idea is to get started with whatever is within your means and capabilities. Even small changes can make big difference and you can always do more later.

If you need help with performance then consider hiring a professional like Mike Andreasen from Codeable to help you navigate the WordPress and WooCommerce performance world.

Remember that speed isn’t everything. The goal is always to create high-quality websites that serve visitors in the best way possible. Your page loading speed is just one factor among others.


SEO and Small Businesses


Want to know what is SEO and how it works? We’ve made this simple SEO guide for you.

One of the biggest questions that we get from our clients here at LYFE marketing is – what is SEO and how does it work? For businesses that are just starting to build their website or going through a website redesign, search engine optimization or SEO can feel a bit intimidating.

But it doesn’t have to be that way.

Even if you do not have an experienced in-house SEO associate, you can still start making some positive changes that will help you improve your search engine optimization. With a little SEO knowledge under your belt, you can be on your way to improving your brand’s search engine ranking in no time.

Below, we’ll provide an answer to the million dollar question – what is SEO and how it works? We’ll also cover some of the basics of SEO so that you can better understand how it impacts your business and what you need to do to be in good shape.

If you’re here, you’re probably wondering what is SEO and how it works. Let’s dig deeper.

What is SEO and How It Works

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.

Though search engine optimization can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.

In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords. Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.

SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse. In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”

There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.

Factors That Impact SEO

Now that you know what is SEO and how it works, let’s take a look at some of the factors that can impact your search engine optimization ranking. Search engine giant, Google will never give away the exact algorithm they use to rank sites. However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings. These factors include both on-page and off-page factors, which we will discuss below.

Content Marketing

Before we dive into some of the factors of on and off-page SEO, let’s talk about content. Content is effective in both attracting the search engines and helping your organization make connections with site visitors.

The more quality, relevant content pieces that you have on your site, the more likely search engines will be to rank your pages higher on the search engine results page. Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase.

The secret to creating content that is optimized for both the search engines and your human site visitors is to create a variety of different types of content pieces that are well-written and on topics that are most relevant to your audience. Here are just a few types of content that you can focus on to help improve your content offering and, thus, your search engine rankings:

  • Blog posts and articles
  • Social media content
  • E-books and whitepapers
  • How-To Guides and Tutorials
  • Videos and audio recordings
  • Infographics or other visual content

Another important thing to consider when creating content for your site is SEO keywords and phrases. These are relevant words and phrases that a search engine user might type in when looking for answers to their questions or relevant products and services. When you create content around these keywords and phrases, you improve your chances of ranking higher for these keywords on the search engine results page.

Yet another factor that can impact your content, and thus your search engine ranking, is how fresh your content is. Freshness basically refers to how often your organization posts new content to your site. However, creating brand new content is not the only way to keep your content fresh. You can also freshen up your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time.

Though creating content takes time and resources, it will more than pay off in the end. Search engines love great content and consumers need quality content to better understand the value your organization can provide. Start off by creating a few blog posts and work to build a following on social media. Once you have a group of loyal fans and followers, your organization can work to create different types of media to attract and engage new leads.

On-Page SEO

The on-page SEO factors are those elements that happen on your website. These are the things that you have complete control over, meaning that you can work to improve these factors over time by following best practices for SEO. This goes beyond just your content marketing to the deeper levels of your site’s HTML.


Here are just a few of the on-page SEO factors that can help you improve your search ranking:

  • Title Tag – The title tag on each page tells the search engines what your page is about. This should be 70 characters or less, including both the keyword your content focuses on and your business name.
  • Meta Description – The meta description on your website tells search engines a little bit more about what each page is about. This is also used by your human visitors to better understand what the page is about and if it’s relevant. This should include your keyword and also provide enough details to tell the reader what the content is about.
  • Sub-headings – Not only do sub-headings make your content easier for visitors to read, but it can also help improve your SEO. You can use H1, H2, and H3 tags to help search engines better understand what your content is about.
  • Internal Links – Building internal links, or hyperlinks to other content on your site, can help search engines learn more about your site. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.
  • Image Name and ALT Tags – If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt tag. This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase.

When strategically placing your SEO keywords and phrases on your pages, it’s important to avoid over-optimization. Google and other search engines will penalize your page if it attempts to use keywords too many times throughout the content.

In addition, you want to make sure that each piece of content focuses on just one or two keywords. This helps ensure that your content is specific and relevant. Trying to tackle too many keywords at once may negatively impact your search engine optimization as it often makes for un-focused and thin content.

While site content plays a vital role in your search engine rankings, it’s also important to consider your site architecture. You want to use a website design that makes it easy for search engines to scan or crawl your pages and content. Building internal links between your pages and creating a site map can both help improve your site’s crawlability and give your search engines a better understanding of your content.

Yet another concern when it comes to your site’s architecture is whether or not your website is mobile-friendly. Many consumers are searching for information and brands on their mobile devices. You need to make sure that these users are able to view, read, and navigate your website from their mobile device. Not only does this impact the user experience, but it can also affect your SEO.

Off-Page SEO

In addition to the on-page SEO elements that your organization has control over, there are also off-page SEO factors that can impact your ranking. Though you do not have direct control over these off-page factors, there are ways that you can improve your chances of having these factors work out in your favor. (But more about that later!)

Here are a few of the different off-page SEO factors that can impact your search engine rankings:

  • Trust – Trust is becoming an increasingly important factor in a site’s Google ranking. This is how Google determines whether you have a legitimate site that visitors can trust. One of the best ways to improve trust is by building quality backlinks from sites that have authority.
  • Links – One of the most popular ways to build off-page SEO is through backlinks. You want to be careful here as spamming sites with your links is a quick and easy way to get your site banned from the search engines. Instead, take the time to build relationships with influencers and fans who create quality content and will link back to your site in their own content.
  • Social – Another important off-page SEO factor are social signals, such as likes and shares. When it comes to boosting SEO, you want to look for quality shares from influencers. The more quality content you publish, the more likely you will be to get people to share your content with others.

Though you do not have direct control over what happens outside of your organization, you can increase your chances of improving off-page SEO simply by creating quality content that others will find valuable. The more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media. The more people trust your content, the more the search engines will as well.

Black Hat vs. White Hat SEO

When it comes to SEO, there are two different approaches that organizations take to optimizing their sites for the search engines – black hat vs. white hat SEO.

Some organizations are only interested in SEO so that they can rank their content quickly and make some money in the short-term. Black hat SEO involves tactics that focus on optimizing content only for the search engines. This means that organizations are not considering the human visitors that will read and navigate their site content. These organizations will bend or break the rules in order to improve their site rankings to make a quick buck.

In the end, this approach to SEO produces pages that are often difficult for people to read and look a whole lot like spam. Though the sites may rank more quickly than those that are optimized properly, these sites are often penalized or banned by search engines rather quickly. Overall, this get-rich-quick approach to SEO ruins the organization’s chance of building a site that is sustainable and able to bring in new leads for years to come.

On the other hand, white hat SEO is an effective approach to optimizing your website for search engines and building a sustainable business online. This approach to search engine optimization involves focusing on the human audience that will be clicking on and reading the site’s content. The goal of this type of SEO is to produce the best content possible on a site that’s easy to read and navigate while also following the search engine’s rules for optimization.

It’s important to note that though black hat SEO tactics might help you rank quickly, it is inevitable that the search engines will eventually figure out what you are doing and penalize your site. Depending on the severity of the offense, your site may not be able to come back from the penalties. The only way to build a sustainable online business that will bring in more organic traffic over time is to follow SEO best practices and create effective content that your visitors will find valuable.

Final Takeaways

After learning more about what is SEO and how it works, you can now work to make changes to your site in order to improve your SEO and boost your rankings on the search engine results page. Remember, there are a lot of factors that impact your SEO ranking, but the most important thing to consider is whether your content is valuable and relevant to your intended audience.

Keep in mind that search engine optimization takes time to work its magic. You won’t experience the benefits of SEO overnight. In fact, it may take months to enjoy the results of your hard work. However, following SEO best practices by creating quality content that’s focused on helping your human visitors is the best way to build a sustainable online business that will continue to bring in new organic site traffic for years to come.

Need help building your SEO? If you’re not happy with your search engine rankings, it may be time to call in an Atlanta SEO company. The talented team at LYFE marketing provides quality SEO services that will help you improve your search engine rankings and bring in more relevant organic traffic to your website. Call us today to get started: (404) 596-7925.


WooCommerce Tutorial


Do you want to start an eCommerce business using WooCommerce? Need a WooCommerce tutorial that’s easy to follow for non-techy users? If so, you’re in the right place.

WooCommerce is the world’s most popular eCommerce platform. It is super-flexible, cost-effective, and easy to manage even for beginners.

However, many beginners feel a bit intimidated by the idea of setting up WooCommerce themselves. Most users struggle to find out how to get started with WooCommerce and what’s the proper way to setup WooCommerce.

In this ultimate WooCommerce tutorial, we will guide you through how to set up WooCommerce with step by step instructions. We will also share WooCommerce resources like best WooCommerce themes, WooCommerce SEO tips, and other useful resources to help you grow your store.

WooCommerce Tutorial (Overview)

Here is an overview of all the topics we’ll cover in this ultimate WooCommerce guide.

Ready? Let’s get started.

What is WooCommerce?

WooCommerce is a free eCommerce software that makes it easy for selling products and services online. Over the years, it has become the most popular eCommerce platform in the world used by millions of small and large businesses (online stores).

WooCommerce is developed as an extension of WordPress which is the most popular website builder on the market. This allows users to build an eCommerce website from scratch or add shopping cart functionality to an existing website.

As an open-source software, WooCommerce is free to download and use. However, while the WooCommerce software is free, you still need a domain name and web hosting service to setup a website, which costs money. We will talk more about WooCommerce pricing later in this article.

WooCommerce Review + Pros and Cons Comparison

WooCommerce has become the most popular eCommerce software in the world because it’s easy to use for beginners, and it comes with extremely powerful features.

Since WooCommerce is open source, not only is it 100% free, you also get complete freedom and control over your eCommerce website.

Unlike other proprietary eCommerce platforms, WooCommerce pricing does not include licensing fees. This means you can use it to create as many online stores and eCommerce websites as you like.

WooCommerce is plugin built on top of WordPress, which means you get to benefit from all the powerful features of WordPress as well. See our complete WordPress review to learn more about WordPress.

There are thousands of beautiful WooCommerce designs and templates that you can choose from to start your online store. Each of them comes with easy to use customization options and many of them are available for free.

One of the main reasons why business owners love WooCommerce is it’s flexibility. You can add additional features to WooCommerce by using various WooCommerce plugins (also known as add-ons). There are literally thousands of WooCommerce specific plugins that you can use to extend its functionality to add features like booking, subscriptions, shipping platform integrations, sales tax collection, etc.

Apart from addons made specifically for WooCommerce, you can also use thousands of WordPress plugins on your website to add features like contact forms, call now buttons, galleries, data backup, security firewall, etc.

Another advantage of using WooCommerce is that it puts no restrictions on how you run your business.

You can add unlimited products, make unlimited sales, import and export product data, add unlimited product images, videos, categories, and more.

Accepting payments online is a major hurdle for many users. For those users, the most important benefit of using WooCommerce is that it integrates seamlessly with dozens of payment services and gateways.

By default, it supports PayPal and Stripe out of the box. You can use dozens of other payment gateways through add-ons. There are even integrations available for some lesser-known and regional payment gateways.

Want to see how WooCommerce compares against other popular eCommerce platforms? See the following comparisons to check out how it stacks up against the competition.

That being said, now let’s take a look at what do you need to make a WooCommerce powered online store.

What Do You Need to Make a WooCommerce Store?

You will need the following three items to make a WooCommerce website from scratch.

  • WordPress hosting account. This is where all your website files will be stored.
  • domain name. This is your website’s address on the internet e.g.
  • SSL Certificate to securely accept online payments

The above items are not free and cost money. Often beginners ask, if WooCommerce is free, then why do I need to pay for these things.

Well, you need to pay for these three things to build any type of website (not just WooCommerce).

The overall cost of your online store (WooCommerce pricing) will depend on which services you choose to purchase for your website. You can easily control the costs by only purchasing what you actually need.

Remember, you can add other things later as your business starts making money.

Normally, web hosting would cost you $7.99 / month for a starter site, domain name $14.99 per year, and an SSL certificate around $69.99 per year.

Now, this is a significant investment and every penny counts when you are starting a new business.

Luckily, Bluehost, an official WooCommerce and WordPress recommended hosting provider, has agreed to offer WPBeginner readers an exclusive discount on web hosting with free domain name and SSL. Basically, you’ll be able to start for $2.75 per month.

? Click Here to Claim This Exclusive Bluehost Offer ?

Bluehost is one of the biggest hosting companies in the world. They host millions of websites on the internet along many of our own.

Now that we have covered the basic WooCommerce requirements, let’s see how to set up WooCommerce with step by step instructions.

Step 1. Getting Started with WooCommerce

First, you need to visit the Bluehost website and click on the Get started now button.

Next, you will be asked to select a plan for your hosting account. Basic and Plus plans are popular among many users, and remember you can always upgrade to get more resources later when you need it.

Click to select a plan and continue.

After that, you will be asked to register a new domain name or use an existing domain name that you already own.

Here are some quick tips on choosing the perfect domain name for your WooCommerce store.

  • Use keywords in your domain name. For example, if you want to sell gardening supplies then use it in your domain name as keyword.
  • Use your brand name in your domain name
  • Stick to .com extension
  • Do not use numbers or hyphens in your domain name. This makes them hard to pronounce and spell

For more tips, see our guide on how to choose the perfect domain name for your business. You can even use a domain name generator to help.

It is important to spend time on choosing the right domain name for your business, but don’t overthink it otherwise you will never get beyond this step.

Once you have chosen a domain name, click on the next button to continue.

Now, you will be asked to provide account information and finalize the plan details. Under package information section, we recommend choosing 36 months plan because that’s the best value.

Below that you will see optional extras. We recommend unchecking all of them as they will increase your costs. You can always add them later from your hosting dashboard when needed.

After that, fill your credit card information and click on the submit button to complete the purchase.

Once you have made the payment, Bluehost will send you an email with details to login to your web hosting dashboard. The dashboard is where you’ll manage your website.

Step 2. Setting up WooCommerce and WordPress

Most web hosting companies also offer 1-click WordPress installation. If you are using any other hosting company, then see our step by step guide on how to install WordPress.

Bluehost will automatically install WordPress for you when you sign up for a hosting account. You can simply login to your hosting dashboard and click on the ‘Log in to WordPress’ button.

You can always use this shortcut as your WooCommerce login without entering a password.

You will now see the WordPress dashboard.

Now before we install WooCommerce, let’s first set up basic WordPress settings.

Go to Settings page in the WordPress admin area and change your website’s title and optionally provide a tagline (description).

Bluehost will automatically install SSL certificate for your domain name. Make sure that your website URL is showing https and not http.

If it is showing http, then you need to see our tutorial on how to enable free SSL in WordPress.

Next, you need to review the website admin email address. This email address is where you will receive WooCommerce notifications and password reset requests so make sure that it is correct.

After that, scroll down a little and select the timezone settings for your website.

Now, you can review all the settings once again and click on the Save changes button to save them.

Once done, you’re now ready to install WooCommerce.

Step 3. How to Properly Install and Setup WooCommerce

WooCommerce is a WordPress plugin, so the installation process is similar to any other WordPress plugin. You can follow our step by step guide on how to install a WordPress plugin.

Simply visit Plugins » Add New page in your WordPress admin and search for WooCommerce. WordPress will now show plugin search results. You need to click on the ‘Install now’ button next to WooCommerce.

WordPress will now grab the plugin files and install WooCommerce for you. Once finished, you need to click on the ‘Activate’ button to start using it.

After activation, WooCommerce will launch the WooCommerce setup wizard.

First, you will need to select your store location, currency, and what type of products you want to sell.

After that, click on the let’s go button to continue.

In the next step, you will be asked to choose a payment method. By default, WooCommerce supports PayPal and Stripe payment gateways.

You can click the toggle to enable these payment methods and provide your email address to set them up.

Alternately, you can turn them both off and set them later by visiting the WooCommerce » Settings page and switching to the Payments tab.

Next, you will be asked to set up shipping. You can select free shipping or add flat shipping cost for different zones.

Click on the continue button to move along.

Now you will be asked to install recommended services for WooCommerce. We recommend you to uncheck all of them and install them later when you actually need them.

Next, you will be asked to install the JetPack plugin. You can simply scroll down to the bottom and select Skip this step. There are better and more powerful alternatives that we will discuss later.

WooCommerce setup wizard will now save all your settings, and your store is now ready to start selling.

Step 4. Adding Products in WooCommerce

WooCommerce makes it really easy to add products to your store.

Simply go to Products » Add New page to add your first product.

First, you need to provide a title for your product and then a detailed description.

After that, click on the ‘Add new product category’ link in the right column. You can create a new category for the product you are adding.

Categories allow your customers to easily browse products on your website.

After that, you need to scroll down a little to the ‘Product Data’ box. This is where you will select the product type, add product pricing, shipping, and other information.

Next, you will see a product short description box. This description will be used on different product pages on your website. You need to add a catchy and informative short description that helps you get more clicks.

Nothing makes a product page more useful than product images. WooCommerce makes it super simple to add product images and even product image galleries to go along with each product.

First, you need to add the main product image. This will be the main product image that’s used on the shop pages across your store.

Below that you can add multiple images to create a product image gallery.

Now review all the product information that you have added so far. If everything looks alright, then you are ready to make this product live on your store.

Click on the Publish button at the top right box on the screen to publish your product.

You can now repeat the process to add more products to your website.

Step 5. Choosing a WooCommerce Template & Theme

There are thousands of online stores competing to sell similar products. Choosing a professional design for your store makes a big difference in how customers see your brand.

There are thousands of WooCommerce templates and themes available on the market. While you can use WooCommerce with any WordPress theme, we recommend choosing a WooCommerce-ready theme.

These themes are made specifically for WooCommerce websites, and they will help you make more sales on your website.

Since there are thousands of paid and free WooCommerce themes on the market, this abundance of choices can make it difficult for beginners to choose the perfect design.

To make this easier, we have hand-picked the best WooCommerce ready themes that you can use. All of these are mobile-friendly and highly optimized for SEO and performance.

  • Astra – One of the top WooCommerce ready WordPress themes on the market. Astra comes with full WooCommerce support, built-in templates for product and shop pages, and dozens of 1-click ready-made websites.
  • Ocean WP – One of the most easily customizable theme for WooCommerce users.
  • Shoppe – A modern and highly customizable WooCommerce theme. It comes with its own page builder allowing you to easily create landing pages for your products and campaigns.
  • Outfitter Pro – A modern, hip, and clean WooCommerce theme made specifically for clothing brands and stores.

Looking for more options? See our expert pick of the best WooCommerce themes for some excellent choices.

What to look for in a WooCommerce theme?

Looking at all these professionally made WooCommerce themes, you may be wondering how to choose the right theme for your business?

Following are just some basic tips that you can use as a guideline.

  • Strive for simplicity in design. A simple and clean design helps customers focus on what’s important and improves conversions
  • Test your selected theme on mobile. Most users access the internet from mobile devices so make sure that the theme you are choosing looks great on smaller screens.
  • Only download themes from themes directory or reliable commercial theme shops. Themes from unreliable sources may have hidden malware which could ruin your business.
  • Check reviews and ratings to avoid any red flags

For more tips, see our guide on how to select the perfect WordPress theme for your project.

Once you have chosen a WooCommerce theme, see our guide on how to install a WordPress theme to set it up.

Step 5. Installing WooCommerce Extensions and Add-ons

The real power of WooCommerce comes from powerful extensions and add-ons. These add-ons work exactly like a WordPress plugin, and you can install them like you would install any other WordPress plugin.

There are thousands of plugins available for both WooCommerce and WordPress. You can use them to create contact forms, make landing pages, add pricing tables, gift cards, and more.

Here are our top picks for must-have WooCommerce plugins for any eCommerce store.

  • WPForms – Allows you to easily create contact forms, customer surveys, customer login forms, and more.
  • MonsterInsights – Allows you to install Google Analytics and track your top products, categories, and landing pages. See where your customers are coming from and what they do on your website.
  • TrustPulse – Allows you to utilize the power of social proof and fomo to instantly win customer trust and generate more sales
  • BeaverBuilder – It is the best drag and drop page builder plugin for WooCommerce. It allows you to easily create beautiful landing pages to promote products, marketing campaigns, sale events, and more.
  • RafflePress – Helps you run viral giveaway campaigns to promote your WooCommerce store.

For a more comprehensive list, see our expert pick of the best WooCommerce plugins that we recommend.

Step 6. Resources to Grow WooCommerce Store

Now that your WooCommerce store is up and running, it is time to start promoting your WooCommerce store and grow your business.

Here are some resources that will help you learn WooCommerce and grow your online store like an experienced pro.

1. Start an Email List

More than 90% of people visiting your WooCommerce store will leave without making a purchase. Losing these users is like losing money.

This is why building an email list is extremely important for online store owners.

Email list allows you to give customers a chance to stay in touch with you without buying anything. This opens a direct line of communication between you and the customers, so you can then try and convince them to make a purchase.

See our guide on how to properly start an email newsletter for your WooCommerce store for details and step by step instructions.

The good part is that WooCommerce integrates with all major email marketing services in the world including Constant ContactSendinBlueDrip, and thousands more.

2. Generate More Leads

Each user who subscribes to your email list is a potential lead / customer. This is why its best practice to offer website visitors multiple options to join your email list. This practice is called lead generation.

Most store owners make the mistake of only adding a basic email signup form to their store which hurts your overall conversion.

This is where OptinMonster can help. It is the best lead generation software in the world that allows you to easily convert abandoning website visitors into email subscribers and then paying customers.

For details, take a look at these tips on how to convert WooCommerce visitors into customers.

3. Track WooCommerce Users

Ecommerce stores need marketing data to make informed decisions. This data includes where your visitors are coming from, which products are popular, which products are not doing so well, and more.

These insights help you make data-driven decisions and adjust your marketing strategy accordingly.

MonsterInsights helps you easily make sense of all this data using Google Analytics. It comes with the enhanced eCommerce tracking which helps you unlock a treasure trove of helpful data with just a few clicks.

For instructions, see our guide on how to track WooCommerce customers in Google Analytics.

4. Learn WooCommerce SEO

SEO or Search Engine Optimization helps you get more visitors from search engines to your WooCommerce store.

WooCommerce itself is very SEO friendly out of the box, but there is so much more you can do.

Since most beginners find WooCommerce SEO a bit intimidating and technical, we have prepared a complete step by step WooCommerce SEO guide to help you properly utilize SEO without any expert help.

5. Recover Abandoned Cart Sales

Once a customer adds a product to their cart, there is 60-80% chance that they will leave it without completing the purchase. That’s an average from all eCommerce websites, so it could be even higher.

Many eCommerce site owners don’t pay attention to this metric from the beginning and that’s pretty much leaving money on the table.

We have compiled a cheatsheet to easily recover WooCommerce abandoned cart sales. This will give you a good head start and will help improve your overall sales.

Hopefully, these resources will help you improve your WooCommerce store and grow your business.

WooCommerce Frequently Asked Questions

WooCommerce is an incredibly powerful platform, and often business owners have many WooCommerce questions before getting started.

Having helped thousands of beginners start with WooCommerce, we have heard a lot of them. Here are some of the most frequently asked WoooCommerce questions from our users.

1. Where can I see a live WooCommerce demo?

WooCommerce is used by millions of websites. Chances are that you have already visited many WooCommerce powered websites without even noticing it.

It is not just used by small businesses, WooCommerce is actually used by some of the world’s top brands as well.

Here are some of our favorite examples of WooCommerce demo in action.

1. Coffee Bros

A clean and simple WooComemrce powered store selling classic and premium coffee blends.

2. Ripley’s Believe it or Not

Ripley’s Believe it or Not uses WooCommerce for their online bookstore.

3. Gilmour

Popular gardening equipment brand Gilmour uses WooCommerce to sell products online. Their website is a balanced combination of functionality and simple design.

4. Flwr

Flwr is a small floral design studio based in New Zealand. Their website features a simple and elegant design with a beautiful background and a highly customized shop page.

2. What Kind of Products I can sell with WooCommerce?

You can sell any kind of products with WooCommerce. Whether they are physical goods (products that require shipping), digital downloads (ebooks, software, digital art), or even subscriptions.

WooCommerce has extensions that allow you to use it as a booking platform, auction site, multi vendor marketplacedropshippping, and so much more.

3. What are some WooCommerce alternatives?

WooCommerce is flexible and easy to use, but it may not always be the right solution. Depending on your needs, you may find some other solutions more suitable. See our list of best WooCommerce alternatives for more examples.

4. Can I use WooCommerce for Dropshipping?

Yes, you can. In fact, WooCommerce is the #1 choice to make a dropshipping website. There are several excellent WooCommerce dropshipping plugins that allow you to easily handle orders, manage vendors, and automate the whole process.

For step by step instructions, see our complete dropshipping guide for beginners.

5. Can I add a blog in WooCommerce?

Yes, you can. Your WooCommerce store runs on top of WordPress which is already the best blogging platform in the world. All you need to do is create a separate blog section and start writing posts.

6. Can I change my WooCommerce store name?

You can change your store name by visiting Settings » General page in WordPress admin area. Simply change the title to whatever you want to call your store.

However, if you want to change the domain name of your WooCommerce store, then that’s a slightly different process. See our tutorial on how to move WordPress to a new domain name without losing SEO.

7. Where is my WooCommerce login information?

You don’t have a separate WooCommerce login for admin area because WooCommerce is a WordPress plugin. To login to your WordPress dashboard, simply use the WordPress login link.

However your customers will have a WooCommerce login, so they can login to their account area to keep track of orders. You can see our step by step guide on how to create custom login forms for WordPress.

8. How can I get WooCommerce support?

Since WooCommerce is a free software, there is limited WooCommerce support available through WordPress community forums as well as the official WooCommerce website.

Majority of WooCommerce support is provided by your WooCommerce hosting provider or the individual WooCommerce theme and extension developers.

For custom WooCommerce development and customization work, you can hire a WordPress developer from a trusted directory like Codeable.

That’s all, we hope this WooCommerce tutorial helped you learn how to set up WooCommerce and make an eCommerce store. You may also want to see our guides on creating a free business email address and the best business phone service.

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